vmartinez

To maximize Snapchatter engagement, you should cycle in new creative every 2-3 weeks. You may need to do this more often if your campaign has what?

 

• Narrow audience
• Lower funnel bid goal
• Limited budget
• Accelerated pacing

 

What can you do if you don’t see desired performance with a lower funnel bid goal?

 

• Bid on lesser intent actions
• Lower the bid amount
• Narrow the audience
• Adjust the pacing

 

If you want to spend your daily budget as soon as impressions are available, what type of pacing option should you choose?

 

• Accelerated
• Standard
• Advanced
• Normal

 

For a campaign that is already doing well, optimization is any action that increases what?

 

• Performance
• Audience Size
• Cost Per Action
• Spend

 

If an ad set is hitting its daily budget, what can you do to get into more competitive audience segments?

 

• Raise the bid amount
• Bid on an upper funnel goal
• Lower the bid amount
• Bid on a lower funnel goal

 

What can you monitor to ensure your campaign is spending in full?

 

• Daily Budget
• Swipe Up Rate
• Cost Per Action
• Paid Impressions