vmartinez

 

True or false? AI referral traffic from platforms like ChatGPT and Perplexity shows up as organic search traffic in GA4 alongside your Google results.

 

• True

 

• False

 

A tool claims to provide AI visibility scores, but only runs a handful of prompts once a month. A competing tool runs hundreds of prompts weekly and shows the variance in results. Why does this difference matter?

 

• More prompts produce higher visibility scores, so the second tool will make your brand look better in reports.
• The first tool’s small sample amplifies noise from AI inconsistency, while the second tool’s more frequent testing produces patterns you can trust.
• Monthly testing is the better approach because it avoids unnecessary weekly data processing costs.
• The variance data in the second tool is a sign that the tool itself is unreliable and producing errors.

 

Fill in the blank: In the three-tier model for AEO metrics, the closer a metric is to actual user __________ on your website, the more confidently you can make decisions based on it.

 

• behavior
• sentiment
• awareness
• feedback

 

Select all that apply. When evaluating a dedicated AI visibility tool, which of the following should you look for?

 

• Coverage of multiple major AI platforms
• Integration with tools in your existing stack
• Transparent reporting methodology
• Context beyond simple mention counts

 

Fill in the blank: When writing anchor text for internal links, you should use __________ phrases that indicate what the linked page covers, rather than generic phrases like “click here”.

 

• keyword
• branded
• shortened
• descriptive

 

 

True or false? Structured data requires marketers to write new content specifically for search engines and answer engines to process.

 

• True

 

• False