When setting up a consideration Google Video campaign, what bidding solution should you use?
- Cost-per-action bidding
- Cost-per-view bidding
- Maximize Conversions bidding
- Cost-per-click bidding
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By vmartinez
When setting up a consideration Google Video campaign, what bidding solution should you use?
By vmartinez
A business owner is setting up their first Video action campaign and wants to get optimal results from the ads.
Which recommended best practice should they follow?
By vmartinez
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
By vmartinez
An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective.
Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
By vmartinez
Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they’ve spent 80% of the campaign budget.
What action should they take next to grow conversion volume?
By vmartinez
You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign’s success?