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With Amazon DSP, advertisers can access both 1P and 3P supply.

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With Amazon DSP, advertisers can access both 1P and 3P supply.

  • True
  • False

 

Explanation: The correct answer is **True** because Amazon DSP allows advertisers to access both first-party (1P) and third-party (3P) supply. First-party supply refers to inventory directly available from Amazon’s own properties, such as Amazon.com and Amazon-owned apps, which includes high-quality, exclusive inventory. Third-party supply, on the other hand, refers to inventory sourced from external publishers and ad exchanges, providing access to a broader range of websites and apps across the open internet. This combination of 1P and 3P supply gives advertisers the flexibility to reach their target audience both within Amazon’s ecosystem and on a wide variety of other platforms, enabling more comprehensive campaign strategies.

 

Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions

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Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions

  • There is no GROUP BY statement; this query cannot be run without aggregation on the campaign dimension.
  • There is no WHERE clause to filter the query results based on one or more conditions.
  • SELECT statements can not be used to choose metrics from a table.

 

Explanation:

The correct answer is **There is no GROUP BY statement; this query cannot be run without aggregation on the campaign dimension** because the query is attempting to perform an aggregation (SUM) on the impressions field while selecting the campaign field, but it does not include a GROUP BY clause to specify how the data should be grouped. In SQL, when using an aggregate function like SUM, all non-aggregated fields in the SELECT statement (such as campaign) must be included in a GROUP BY clause. Without this, the query cannot properly aggregate the impressions for each campaign, leading to a syntax error. The other options are not correct because a WHERE clause is not required for every query, and SELECT statements can indeed be used to choose metrics from a table.

 

Why does Amazon DSP prioritize clicks over views when assessing attribution?

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Why does Amazon DSP prioritize clicks over views when assessing attribution?

  • Clicks are easier to measure
  • Clicks signal stronger intent than a view
  • View are less likely to occur in the 14-day attribution window, so clicks are prioritized

 

Explanation:

The selected answer **Clicks signal stronger intent than a view** is correct because clicks are considered a more direct and reliable indicator of consumer intent compared to views. When a user clicks on an ad, it shows a higher level of interest and engagement with the product or brand, signaling that they are more likely to take a desired action, such as making a purchase. This makes clicks a more valuable metric for assessing the effectiveness of a campaign in driving conversions. While views can indicate awareness or exposure, they do not demonstrate the same level of intent to engage further with the brand, making clicks a stronger signal in attribution analysis for Amazon DSP campaigns.

 

Why are Online Video ads well-suited for helping increase brand awareness?

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Why are Online Video ads well-suited for helping increase brand awareness?

  • Video creative appears where viewers watch, shop, and browse
  • Video creative links directly to product detail pages
  • Video creative appears alongside shopping results in the Amazon store

 

Explanation: The correct answer is **Video creative appears where viewers watch, shop, and browse**. Online Video ads are highly effective at increasing brand awareness because they appear in key locations where viewers are actively engaging with content, whether they are watching videos, browsing products, or shopping online. This strategic placement ensures that the video creative reaches a wide audience across multiple touchpoints, capturing attention at moments when users are most likely to be receptive to new brand messages. By appearing in these contexts, Online Video ads help to build brand visibility and recognition, encouraging viewers to associate the brand with content they enjoy or products they are interested in, ultimately driving greater brand awareness.

 

Which video ad product provides audience solutions that include geographic region, dayparting, and demographic insights?

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Which video ad product provides audience solutions that include geographic region, dayparting, and demographic insights?

  • Streaming TV ads
  • Online Video ads
  • Sponsored Brands video ads

 

Explanation: The correct answer is Streaming TV ads. Streaming TV ads provide robust audience solutions that include geographic region, dayparting (the practice of scheduling ads to run at specific times of the day), and demographic insights. These targeting capabilities allow advertisers to refine their approach and ensure their ads reach the most relevant audiences based on factors such as location, the time of day they are watching, and their demographic characteristics (such as age, gender, or household income). By using Streaming TV ads, advertisers can optimize their campaigns to maximize engagement and ensure they are reaching the right viewers at the right time, improving overall campaign effectiveness and driving better results.

 

Which video ad product offers in-stream or out-stream video ads that can appear on Amazon affiliated sites and third-party publisher sites?

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Which video ad product offers in-stream or out-stream video ads that can appear on Amazon affiliated sites and third-party publisher sites?

  • Sponsored Brands video ads
  • Sponsored TV ads
  • Online Video ads

 

Explanation: The correct answer is **Online Video ads**. Online Video ads offer both in-stream and out-stream video placements that can appear on Amazon-affiliated sites as well as third-party publisher sites. In-stream ads are shown during video content, capturing the attention of viewers who are actively engaged with videos, while out-stream ads appear in non-video contexts, such as display placements on websites. This broad placement capability ensures that advertisers can reach a wide audience across various digital environments, whether users are on Amazon’s platform or browsing third-party sites. By utilizing Online Video ads, advertisers can increase brand visibility and engagement, maximizing their reach and effectiveness in driving awareness and consideration.