vmartinez

Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

• By dividing the mobile conversion rate by the desktop conversion rate
• By multiplying the desktop conversion rate by the mobile conversion rate
• By dividing the desktop conversion rate by the mobile conversion rate
• By multiplying the mobile conversion rate by the desktop conversion rate

 

Explanation:

Maria can calculate the relative mobile conversion rate (rel mCvR) for FarmCub **by dividing the mobile conversion rate by the desktop conversion rate**. This method allows her to assess the mobile site’s performance in relation to the desktop site, providing insight into how effectively mobile users are converting compared to their desktop counterparts. By calculating the rel mCvR, Maria can quantify the impact of her improvements to the mobile experience, illustrating whether her efforts have led to enhanced user engagement and higher conversion rates on mobile devices, which is crucial for demonstrating the success of her work to the owner.

 

If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).

We calculate it by dividing the mobile conversion rate by desktop conversion rate.

 

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

 

• Google Shopping
• Cart Google Analytics
• One Tap sign-in
• Multi-factor authentication

 

Explanation:

One Tap sign-up allows users to sign up using an account that already has the information needed.

Most commonly, you will see “sign-up with your Google Account” or “Sign-up with Facebook.” These accounts already have necessary information such as your name, email address.

This feature dramatically affects user experience eliminating the need to enter multiple lines of information manually.

 

Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level. Why is CRO important?

 

• It provides invaluable insights into what other businesses are focusing on in the same industry.
• It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
• It gives businesses an accurate projection of what to expect from the industry and its users in the future.
• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

 

Explanation:

Conversion Rate Optimization (CRO) is a never-ending process that requires careful planning and reliable data.

According to data, over 90% of businesses find the Conversion Rate Optimization process as “extremely valuable” or “valuable.”

CRO aims to deliver the best possible user experience and turn it into an operational strategy seeking business results.

 

Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the data scientist’s part in optimizing the user experience on an ongoing basis?

• Supporting and encouraging testing and enabling budgets to allow for it
• Building the test environments and implementing changes that were successful in testing
• Implementing tracking for measurable outcomes and share data across teams
• Aligning with developers to create options for testing site and app improvements

 

Explanation:

The data scientist’s part in optimizing the user experience on an ongoing basis involves **implementing tracking for measurable outcomes and sharing data across teams**. By establishing effective tracking mechanisms, data scientists can gather and analyze user behavior metrics, enabling the organization to measure the impact of various initiatives and identify areas for improvement. Sharing these insights across teams fosters collaboration and informs decision-making, ensuring that all departments work together toward enhancing the user experience based on solid data. This data-driven approach is crucial for a user-focused organization, as it allows for continuous optimization and adaptation to user needs.

 

Every modern organization should develop user-focused business strategies. Building up a user-focused organization, consider these key aspects:

• Build relationships between teams. For example, align marketing and sales teams.
• Develop a testing strategy. Create a continuous cycle of monitoring, listening, testing, and implementing changes.
• Share responsibilities across teams.

The primary Data Scientist’s goal is to measure everything and generate insights from data.

 

Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers. Select All Correct Responses

• Optimization
• Accessibility
• Analytics
• Specialization
• Conversion

 

Explanation:

The correct answers are Conversion and Accessibility. Waldo, as the marketer for WaterTech.com, aims to enhance the user experience on the company’s website, particularly focusing on improving usability based on customer feedback. Conversion is crucial because it directly relates to how well the website converts visitors into customers. By optimizing the conversion process, which includes making it easier for users to find products, navigate through the site, and complete purchases smoothly, Waldo can improve user satisfaction and increase sales. Accessibility is equally important as it ensures that the website is usable by all individuals, including those with disabilities. This involves making sure the website is compatible with assistive technologies, has clear navigation, readable text, and provides alternatives for multimedia content. By prioritizing these two areas, Waldo can address the usability concerns raised by customers, enhance the overall user experience, and ultimately increase customer satisfaction and loyalty on WaterTech.com. This approach not only aligns with improving usability but also supports broader marketing goals by creating a positive impression among users, encouraging repeat visits, and potentially attracting new customers through positive word-of-mouth and improved online reviews. Thus, focusing on conversion and accessibility will contribute significantly to the success and effectiveness of WaterTech.com’s website in serving its customers well.

 

 

The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?

• One Tap sign-in
• Progressive web app
• HTML5
• Deep linking

 

Explanation:

Deep links are a type of link that sends users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy to locate a particular page themselves – significantly improving the user experience.

Deep linking does this by specifying a custom URL scheme (iOS Universal Links) or an intent URL (on Android devices) that opens your app if it’s already installed. Deep links can also be set to direct users to specific events or pages, which could tie into campaigns that you may want to run.