vmartinez

 

The Tag Tester tool browser icon will activate only on pages with the Tag Manager implemented.

 

• False

 

• True

 

 

All creative assets under your account are stored in a location called:

 

• Assets library
• Creative refresh
• Ads location
• Account library

 

 

What are the key benefits of correlation between master ad and placement ad(s)?

 

Select All Correct Responses

• Applying changes to a placement ad only affects the placement ad
• You can edit multiple placement ads by editing the master ad
• Placement ads can be duplicated together with the master ad
• Deleting a master ad does not delete the placement ad(s)

 

 

John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to end users. Which setup is best suitable to John’s goal?

 

• Monitor data and use creative refresh to replace the underperforming ads
• Monitor performance and manually increase delivery group weights in favor of the best performing ads
• Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
• Add five delivery groups to the same placement and detach the underperforming ones

 

Which attribution model serves as a baseline for collecting advertiser’s conversion data?

 

• Primal attribution model
• Primary attribution model
• Account-level attribution model
• Main attribution model

 

 

If email is the selected delivery method of an aggregated report, the report can only be sent to the report owner’s email address.

 

• False

 

• True