95% of Snapchatters say the app makes them feel:
- Loved
- Special
- Relaxed
- Happy
The Snapchat Generation comprises which two generations?
The Snapchat Generation comprises which two generations?
- Gen X and Gen Y
- Gen X and Gen Z
- Gen Y and Gen Z
- Gen Z and Gen Alpha
What page in Ads Manager shows visual dashboards of performance and spend metrics advertisers can use to monitor campaigns?
What page in Ads Manager shows visual dashboards of performance and spend metrics advertisers can use to monitor campaigns?
- Events Manager
- Manage Ads
- Audience Insights
- Business Details
Where in the app can you view Snaps submitted to Our Story from across the world?
Where in the app can you view Snaps submitted to Our Story from across the world?
- Memories
- Map
- Discover
- Spotlight
Carole notices her video ad has a high amount of impressions, but a low swipe-up rate. What action should she take to optimize her creative?
Carole notices her video ad has a high amount of impressions, but a low swipe-up rate. What action should she take to optimize her creative?
- Use messaging that qualifies the right audience
- Present a clear value to view the attachment
- Time video to the right length for messaging
- Capture attention in the first two seconds
Shoshanna’s business goal is to drive downloads of her app in the app store. Which campaign objective should she select?
Shoshanna’s business goal is to drive downloads of her app in the app store. Which campaign objective should she select?
- Drive Traffic to App
- App Conversions
- App Installs
- Lead Generation