Your main store listing is in English. Your app also has translations available in French, Spanish, and German. You have new Spanish-language screenshots that may outperform the existing ones. You want to determine which Spanish-language screenshots perform best with potential users. Which of the following actions should you take?

Run a default graphics experiment.
Analyze quality metrics on the Play Console.
Run a store analysis report.
Run a localized experiment.

Here’s why:

Localized Experiment: This type of experiment allows you to test variations of localized text or graphics for your app in specific languages. In this case, you can create two versions of your Spanish store listing, each with a different set of screenshots, and test which one performs better in terms of attracting Spanish-speaking users.

Other Options:

Default graphics experiment: This experiment type is used to test variations of your app’s default graphics, not localized versions.
Analyze quality metrics on the Play Console: While quality metrics provide valuable insights into your app’s performance, they don’t directly measure the effectiveness of different screenshots in attracting users.
Run a store analysis report: Store analysis reports provide data on various aspects of your app’s performance, but they don’t allow for controlled A/B testing like localized experiments do.

The main chapter where the reference to the correct answer can be found is “Optimize your store listing with experiments”. This chapter discusses the different types of experiments available on Google Play, including localized experiments, and how they can be used to test and improve various elements of your store listing.

Which statement accurately describes how users see the variants for a localized store listing experiment?

By vmartinez

Which statement accurately describes how users see the variants for a localized store listing experiment?

Experiment variants are shown to all users who are members of your app’s target audience.
Experiment variants are only shown to users that agree to opt in to the experiment and click its assigned link.
Experiment variants are only shown to users who view your app’s store listing for the first time.
Experiment variants are only shown to users who view your app’s store listing in the languages that you choose.

Here’s why:

Localized experiments focus on language: The purpose of a localized experiment is to test how changes to your app’s store listing in specific languages affect its performance.
Targeted audience: By selecting specific languages for your experiment, you ensure that only users who view your app’s listing in those languages will be shown the variants. This allows you to measure the impact of your changes on different language groups.

The main chapter where the reference to the correct answer can be found is “Optimize your store listing with experiments”. This chapter explains how localized experiments work and how they can be used to test variations of your app’s store listing in different languages.