In 2019, ______ of Gen Zers reported that they had used social apps in the past month — an 11% increase within the last two years.
- 58%
- 81%
- 92%
- 67%
Apps in categories like music, shopping, travel, and maps have seen significant growth among __________, indicating that apps cater to nearly all of their lifestyle needs.
Apps in categories like music, shopping, travel, and maps have seen significant growth among __________, indicating that apps cater to nearly all of their lifestyle needs.
- Gen Xers
- Mobile Users
- Gen Zers
- Millennials
Which ad unit would you choose to create an interactive moment and bring your brand into your audience’s world?
Which ad unit would you choose to create an interactive moment and bring your brand into your audience’s world?
- Video Ad
- Story Ad
- Collection Ad
- Lenses AR Experience
Which goal would you choose to unlock the ROAS bidding strategy?
Which goal would you choose to unlock the ROAS bidding strategy?
- App Purchase
- Install
- Swipe Up
- App Sign Up
With Video Ads, the first ________ seconds drive the most impact, so make sure to frontload your creative with your app name and core message.
With Video Ads, the first ________ seconds drive the most impact, so make sure to frontload your creative with your app name and core message.
- Two
- Three
- Four
- Five
Which goal would you use to optimize towards lifetime value and user retention?
Which goal would you use to optimize towards lifetime value and user retention?
- Swipe Ups
- App Installs
- Re-engagement App Purchases
- Impressions