vmartinez

 

If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?

 

• The Amazon DSP will adjust bids based on the likelihood of conversion.
• The Amazon DSP will bid the max bid for all impressions.
• The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.
• The Amazon DSP will bid the base bid for all impressions.

 

Which of the following are true?

 

• Using invalid macros in creatives will cause the ad to be rejected.
• If a third-party pixel is appended on a creative, and Amazon Ads has a server-to-server integration with that third-party, the creative will not be approved. You will need to remove the pixel, and instead append the adapter URL.
• Amazon Ads allows advertisers to run third-party served creatives as long as the ad servers are on the list of approved vendors.
• All of these are true.

 

If you have an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.

• True
• False

 

Explanation:

The correct answer is **true** because if Amazon Ads has an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL provided by Amazon Ads rather than a pixel. This is because server-to-server integrations are designed to send data directly between servers without the need for a pixel, which typically operates by sending data from the user’s browser to a third-party server. The adapter URL is part of the server-to-server setup, enabling more efficient and accurate data transfer without the reliance on pixels, which can sometimes be subject to issues like ad blockers or privacy restrictions. Therefore, when using a server-to-server integration, the prescribed method is to use the adapter URL for seamless and secure data exchange.

 

 

Simple pixels can capture attributes such as page type and purchase value, which Amazon Advertising tags (AAt) can’t, making remarketing easier with simple pixels.

 

• True

 

• False

 

Which of the following are reasons your private marketplace deal may not be bidding?

Select All Correct Responses

 

• The line item has already reached its frequency cap for that user, therefore the line item is not considered.
• The geo location of the line item overlaps with the location properties of the request.
• The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request, therefore the line item is not considered.
• The order has already reached its frequency cap for that user, therefore the line item is not considered.

or

• The geo location of the line item overlaps with the location properties of the request.
• The order has already reached its frequency cap for that user.
• The line item has already reached its frequency cap for that user.
• The Amazon Ads viewability threshold set for the line item did not meet the estimated viewability score of the request.

 

Select all settings you must adjust when setting up a private marketplace deal in Amazon DSP.

Select All Correct Responses

• Supply source
• Fixed vs. floor price
• Seat ID
• Preferred deal vs. private deal

 

Similar question:

Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?