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In reviewing their campaign’s latest Search Terms Report, a marketing firm notices their ads are being triggered by search queries that don’t seem to match their core business. Which two actions can the team take to make sure their ads are only serving on relevant searches? Select two.

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In reviewing their campaign’s latest Search Terms Report, a marketing firm notices their ads are being triggered by search queries that don’t seem to match their core business.

Which two actions can the team take to make sure their ads are only serving on relevant searches? Select two.

 

Select All Correct Responses

  • Use broad match keywords with Smart Bidding to identify performing traffic and avoid non-performing traffic.
  • Switch to a cost-per-action bid strategy, which aligns more closely to the types of conversions with the highest value.
  • Create a Customer Mach list, so the’re able to focus on the highest-value potential consumers for their business goals.
  • Only use negative keywords for traffic that’s not desired, regardless of performance, and adjust targets to improve performance.

 

After selecting the average daily budget for your Search campaign, what results could you observe?

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After selecting the average daily budget for your Search campaign, what results could you observe?

 

  • If your average daily budget is too low, you may be unable to complete the campaign setup process.
  • Google AI may increase or decrease your average daily budget automatically to improve your ad rank.
  • Daily spend for your Search campaign will never exceed the amount set as your average daily budget.
  • Some days, you may spend less than the average daily budget. Others days, you may spend more.

 

An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?

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An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?

  • They would need to use native apps.
  • They would need to use Display & Video 360 Marketplace.
  • They would need to use HTML5 format.
  • They would need to use MP4-encoded video.

 

Explanation:

**They would need to use HTML5 format** because this technology is designed to create responsive ads that can adapt seamlessly to various screen sizes and devices, including both mobile and desktop. HTML5 ads support rich media, interactivity, and animations, making them highly versatile and engaging for users on any platform. By utilizing HTML5, the account executive ensures that the ads will function correctly and provide a consistent user experience across both mobile and desktop environments, effectively reaching the intended audience regardless of the device being used.

 

A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test could you recommend?

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A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test could you recommend?

  • Use heavy-up treatment group to increase the budget of the new media strategy while the control group remains the same.
  • Use Go-dark with the budget of the new media strategy treatment group while the control group remains the same.
  • Use Holdback treatment group to test the new media strategy while the control group remains the same.
  • Use 5% Treatment to test gradual budget increments in the new media strategy while the control group remains the same.

 

Explanation:

The selected answer is correct because using a Holdback treatment group allows for testing the new privacy-centric media strategy while keeping the control group unchanged. In this approach, the treatment group is exposed to the new strategy, while the control group continues with the existing approach. By comparing the results of both groups, the client can assess the effectiveness of the new strategy in a controlled environment, ensuring that any observed differences in performance are attributable to the media strategy itself, rather than other variables.