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Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)

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Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)

  • Provide the system with ample, meaningful data and the time to process it.
  • Keep an eye on strategy and objectives, evolving them over time as needed.
  • Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
  • Make adjustments to the campaign in reaction to hourly fluctuations in performance.
  • Create helpful boundaries for the system to work within by setting a thoughtful bid and budget.

 

Explanation:

Three things that Betty can do to guide her new Google App campaign, despite machine learning automating a significant portion of it, are to **provide the system with ample, meaningful data and the time to process it**, **keep an eye on strategy and objectives, evolving them over time as needed**, and **create helpful boundaries for the system to work within by setting a thoughtful bid and budget**. These actions are essential for ensuring that the campaign performs optimally and aligns with the company’s goals and objectives. By providing ample, meaningful data and allowing the system time to process it, Betty enables the machine learning algorithms to make informed decisions and optimize campaign performance over time. Continuously monitoring strategy and objectives allows Betty to adapt to changing market conditions, consumer behavior, and campaign performance, ensuring that the campaign remains aligned with the company’s overarching goals and objectives. Additionally, creating helpful boundaries such as setting a thoughtful bid and budget ensures that Betty maintains control over campaign spending and resource allocation, preventing overspending or underperformance. Therefore, while machine learning automates many aspects of the campaign, Betty’s active involvement in providing data, monitoring strategy, and setting boundaries is crucial for guiding the campaign towards success and maximizing its effectiveness in achieving desired outcomes.

 

A business owner is using Dynamic Search Ads (DSA) and wants to improve their ad performance. Which change could they make to help them do this?

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A business owner is using Dynamic Search Ads (DSA) and wants to improve their ad performance.

Which change could they make to help them do this?

 

  • Creating PMax campaigns with the same goals as the DSA campaigns.
  • Upgrading the DSA campaigns to Performance Max.
  • Upgrading the DSA campaign keywords to broad match.
  • Using Demand Gen instead of DSA campaigns.

 

To create traffic for her store, Emily set up a Google Search campaign. She wants to be sure the ads are showing only when the store is open. When creating her campaign, what step should she take?

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To create traffic for her store, Emily set up a Google Search campaign. She wants to be sure the ads are showing only when the store is open.

When creating her campaign, what step should she take?

 

  • Set needs to set up her ad schedule to only show ads when the store is open.
  • She should submit a form to Google that designates her business hours of operation.
  • She needs to create a Google My Business listing and synchronize it with her Google Ads campaign.
  • She needs to install a coe snippet on her website to let Google Ad know her business hours of operation.

 

In reviewing their campaign’s latest Search Terms Report, a marketing firm notices their ads are being triggered by search queries that don’t seem to match their core business. Which two actions can the team take to make sure their ads are only serving on relevant searches? Select two.

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In reviewing their campaign’s latest Search Terms Report, a marketing firm notices their ads are being triggered by search queries that don’t seem to match their core business.

Which two actions can the team take to make sure their ads are only serving on relevant searches? Select two.

 

Select All Correct Responses

  • Use broad match keywords with Smart Bidding to identify performing traffic and avoid non-performing traffic.
  • Switch to a cost-per-action bid strategy, which aligns more closely to the types of conversions with the highest value.
  • Create a Customer Mach list, so the’re able to focus on the highest-value potential consumers for their business goals.
  • Only use negative keywords for traffic that’s not desired, regardless of performance, and adjust targets to improve performance.

 

After selecting the average daily budget for your Search campaign, what results could you observe?

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After selecting the average daily budget for your Search campaign, what results could you observe?

 

  • If your average daily budget is too low, you may be unable to complete the campaign setup process.
  • Google AI may increase or decrease your average daily budget automatically to improve your ad rank.
  • Daily spend for your Search campaign will never exceed the amount set as your average daily budget.
  • Some days, you may spend less than the average daily budget. Others days, you may spend more.

 

An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?

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An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?

  • They would need to use native apps.
  • They would need to use Display & Video 360 Marketplace.
  • They would need to use HTML5 format.
  • They would need to use MP4-encoded video.

 

Explanation:

**They would need to use HTML5 format** because this technology is designed to create responsive ads that can adapt seamlessly to various screen sizes and devices, including both mobile and desktop. HTML5 ads support rich media, interactivity, and animations, making them highly versatile and engaging for users on any platform. By utilizing HTML5, the account executive ensures that the ads will function correctly and provide a consistent user experience across both mobile and desktop environments, effectively reaching the intended audience regardless of the device being used.