vmartinez

A business owner wants to sell a line of coffee mugs to celebrate the company’s 25 years in business. The owner wants to see each part of the conversion that brought a person to buy a mug, so the owner wants to use the Attribution Modeling Tool. Which attribution model should be used to accomplish the goal?

 

• The Social attribution model
• The Linear attribution model
• The Time Decay attribution model
• The Floodlight model

 

When reviewing an account within Campaign Manager 360, which account components would you see?

• You’d see campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
• You’d see placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing.
• You’d see sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives.
• You’d see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing

or

• You’d see advertisers, user profiles, user roles, billing, and campaigns.
• You’d see ads, placements, sites, inventory, creatives, and campaigns.
• You’d see ads, advertisers, reporting, billing, inventory, and placements.
• You’d see advertisers, user roles, ads, campaigns, placements, and creatives.

 

Explanation:

You’d see advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing because these components provide a comprehensive view of the account’s structure and functionality within Campaign Manager 360. Advertisers represent the different clients or brands being managed, while user roles and profiles define access levels and permissions for account users. Campaigns organize the advertising efforts, and Floodlight configuration and tags enable tracking of conversions and user interactions. Additionally, sites, placements, ads, and creatives are essential for managing the specific content and formats used in the campaigns, while billing information is necessary for financial oversight. Together, these elements give a complete overview of the account’s operations and performance.

 

You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts only MP4-transcoded video creatives, one accepts only 480×480 companion ads, and the third hasn’t provided specifications. How should you traffic this campaign?

• Create a separate video ad placement for each of the three publishers.
• Delay the campaign until you all have video ad specifications from each publisher.
• Delay the campaign until all three publishers provide similar specifications.
• Create a single video ad placement for all three of the publishers.

 

Maybe you want to search:

• You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign to meet these demands?

 

In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?

• You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
• Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
• Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
• You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.

 

Explanation:

In Campaign Manager 360, the appropriate scenario to use the metric ‘video impressions or video starts’ aligns with the option: ‘Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.’ This metric is ideal for measuring the number of times the video ad has been viewed or started by users. For a footwear client launching a new line of basketball sneakers, understanding the impressions metric provides crucial insights into the reach and exposure of their video ads. Impressions indicate the number of times the ad was displayed on users’ screens, regardless of whether the ad was watched in its entirety or not. This metric helps in assessing the initial impact and visibility of the video ad campaign, allowing the client to gauge the effectiveness of their promotional efforts in generating awareness among their target audience. Therefore, this option correctly identifies the use of video impressions as the appropriate metric for monitoring the reach and initial engagement levels of the basketball sneakers campaign through video ads within Campaign Manager 360.

 

You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?

• You should start the campaign with the companion ads until the video ads are ready to serve.
• You should replace the video ads and companion ads with display ads in the campaign.
• You should remove the companion ad placements and only serve the video ads once they’re ready.
• You should remove the video ad placements while starting the campaign with the companion ads.

 

Explanation:

You should start the campaign with the companion ads until the video ads are ready to serve because this approach allows for immediate engagement with your audience without waiting for the video ads to be finalized. Companion ads are designed to run alongside video ads, but they can still effectively promote the client’s offerings and maintain brand visibility. By launching the campaign with the available companion ads, you ensure that the marketing efforts continue to drive interest and potentially generate leads, maximizing the impact of the campaign while the video creatives are being prepared. This strategy helps maintain momentum and keeps the advertising efforts proactive.

 

Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?

• They assigned the creative to work with several mobile carriers.
• They set an HTML5 creative to run on desktop.
• They set the creatives for the Android operating system.
• They set the creatives to work with all mobile platforms types.

 

Explanation:

They set the creatives for the Android operating system is the likely cause of the error because if the client intends to advertise specifically within iOS news apps, the creatives must be compatible with the iOS platform. Assigning creatives meant for Android devices would lead to compatibility issues, resulting in errors when trying to serve those ads in iOS environments. Ensuring that the creatives are tailored for the correct operating system is essential for successful ad deployment, as it directly impacts whether the ads can be displayed to the intended audience on iOS devices.