vmartinez

 

Which of the following audiences might help Red Eye Coffee, a brand that sells canned coffees, increase consideration for their products? (Select 2)

 

• Advertiser hashed audiences based on existing brand customers
• In-market: coffee
• Demographic: males
• Audiences based on similar product views

 

Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products. Which of the following audiences should he select? (Select 2)

 

• Demographic: females
• In-market: mattresses
• Advertiser hashed audiences
• Audiences based on detail pages views of items in the “bedding sheets and pillow cases” sub-category

 

Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?

 

• Detail page view rate
• Units sold
• Purchase rate
• Brand halo

 

Tandra is setting up a campaign to drive awareness of her brand’s new booklight. She wants to reach the community of readers on Goodreads. Considering only this information, where should her ads be placed?

 

• Third-party sites
• Devices
• Amazon retail sites
• Amazon O&O sites

 

 

Which audience solution allows advertisers to reach shoppers that previously visited certain product detail pages on Amazon?

 

• Advertiser audiences
• Audience insights
• Audiences based on shopping interactions

 

Which inventory is available for Sponsored Products and Sponsored Brands campaigns?

 

• Amazon O&O sites
• Amazon retail sites
• Devices
• Third-party sites