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Mariah is performing an SEO competitive analysis on her client’s website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn’t interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?

• Mariah should educate her client on the value provided by high-quality backlinks, then suggest a strategy of approaching the same sites which link to their competitors and ask for a similar backlink to their website.
• Mariah should send her client information from popular SEO blogs about backlinks, then propose that she start a cold outreach campaign to 100 relevant websites to ask for links.
• Mariah should instead focus on content marketing and creating more high-quality blog posts.

Explanation: Mariah should educate her client on the value provided by high-quality backlinks, then suggest a strategy of approaching the same sites which link to their competitors and ask for a similar backlink to their website. By explaining the importance of backlinks in SEO and showcasing how their competitors have benefited from links from reputable news agencies and aggregator sites, Mariah can demonstrate the potential impact on her client’s search engine rankings and online visibility. Encouraging her client to pursue backlinks from these authoritative sources aligns with best practices in SEO and presents a tangible strategy for improving their backlink profile and competitiveness in the SERPs. This approach not only addresses the immediate issue of backlink deficiency but also fosters a collaborative relationship between Mariah and her client, where strategic decisions are made based on data-driven insights and industry expertise. Therefore, the correct answer is Mariah should educate her client on the value provided by high-quality backlinks, then suggest a strategy of approaching the same sites which link to their competitors and ask for a similar backlink to their website.

Which of the following does Google consider a good CLS score?

• 0.1
• 0.5
• 1.0
• 2.5

Explanation: The correct answer is 0.1. Google considers a CLS (Cumulative Layout Shift) score of 0.1 or less to be indicative of a good user experience. CLS measures the visual stability of a webpage by quantifying the amount of unexpected layout shifts that occur during the page loading process. A CLS score of 0.1 or lower suggests minimal or imperceptible layout shifts, ensuring that users can interact with the page content without experiencing disruptive changes in layout or content positioning. Achieving a low CLS score is essential for delivering a smooth and enjoyable browsing experience, as it reduces the risk of user frustration and improves overall user satisfaction. Therefore, website owners and developers should strive to optimize their websites to achieve a CLS score of 0.1 or less, aligning with Google’s standards for quality user experience and enhancing their website’s performance in search engine rankings.

Jeremiah is an in-house SEO specialist for a car rental company with locations across the U.S. He works closely with the firm’s web designer, Maria, who mentions to him that she’d like to contextualize the site’s homepage by displaying the nearest car rental pickup spot based on the user’s location. Jeremiah thinks this is a great idea, but has concerns about how it may slow down the site. What solution could Jeremiah employ to keep the functionality while maintaining the site speed?

• There is no solution to keep this functionality and avoid slowing down the page, resulting in decreased performance. Therefore, Jeremiah should recommend that Maria not use it.
• Use an open source web bundler to combine all the JavaScript on the homepage, placing it at the bottom of the page.
• Put the JavaScript that generates the site location in the HTML of the page where it’s needed, and keep non-essential JavaScript in the page footer.

Explanation: The correct answer is Put the JavaScript that generates the site location in the HTML of the page where it’s needed, and keep non-essential JavaScript in the page footer. Jeremiah can address Maria’s desire to contextualize the site’s homepage with the nearest car rental pickup spot while also mitigating concerns about site speed by strategically placing JavaScript code. By embedding the JavaScript responsible for generating the site location directly within the HTML of the page where it’s needed, Jeremiah ensures that this essential functionality loads efficiently and quickly. Meanwhile, non-essential JavaScript, such as scripts for analytics or third-party plugins, can be deferred and loaded asynchronously in the page footer, allowing critical content to render first without being blocked by slower-loading scripts. This approach optimizes the loading process, prioritizing essential functionality while maintaining overall site speed and user experience. By implementing this solution, Jeremiah enables Maria to enhance the site’s contextualization without compromising performance, ultimately achieving a balance between functionality and speed that benefits both users and search engine optimization efforts.