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Home » Archives for vmartinez » Page 1855

vmartinez

阿湯還沒推出自己的應用程式,但他想瞭解多數應用程式的生命週期。 請幫他按照發生順序排列以下應用程式生命週期階段。

By vmartinez

阿湯還沒推出自己的應用程式,但他想瞭解多數應用程式的生命週期。 請幫他按照發生順序排列以下應用程式生命週期階段。

 

  1. 推出期
  2. 成長期
  3. 成熟期
  4. 互動參與期

 

Filed Under: 考試答案:Google Ads 應用程式廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

小珊要為自己的應用程式制訂長期計畫。她想確保計畫標的能隨應用程式本身的發展有所調整。 請幫小珊按一般的達成順序排列以下行銷標的。

By vmartinez

 

小珊要為自己的應用程式制訂長期計畫。她想確保計畫標的能隨應用程式本身的發展有所調整。 請幫小珊按一般的達成順序排列以下行銷標的。

 

  1. 增加使用者人數
  2. 吸引使用者完成特定的應用程式內動作
  3. 處理流失管理事宜

 

Filed Under: 考試答案:Google Ads 應用程式廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

Google 應用程式廣告活動有哪三種追蹤解決方案?

By vmartinez

Google 應用程式廣告活動有哪三種追蹤解決方案?

 

  • 廣告客戶專用的 Google 應用程式數據分析、無須修改程式碼的 Google Play 追蹤解決方案,以及網站歸因合作夥伴。
  • Google Analytics for Firebase、應用程式歸因合作夥伴,以及 Google Ads 數據分析。
  • Google Analytics for Firebase、應用程式歸因合作夥伴,以及無須修改程式碼的 Google Play 追蹤解決方案。
  • 廣告客戶專用的 Google 應用程式數據分析、應用程式歸因合作夥伴,以及 Google Play 轉換追蹤。

 

Filed Under: 考試答案:Google Ads 應用程式廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

與你合作的生產力應用程式商想要擴展市場,進軍美國境外的拉丁美洲地區。除了將應用程式翻譯成相關語言外,在新市場上推出應用程式前,你還必須採取哪三個步驟?

By vmartinez

與你合作的生產力應用程式商想要擴展市場,進軍美國境外的拉丁美洲地區。除了將應用程式翻譯成相關語言外,在新市場上推出應用程式前,你還必須採取哪三個步驟?

 

  • 調查拉丁美洲地區的特定市場文化和生產力工具使用情形
  • 調整應用程式的使用者體驗,並增加符合拉丁美洲地區使用者需求的付款方式
  • 調查拉丁美洲地區的裝置使用情形和連線能力
  • 在翻譯作業完成前,先在拉丁美洲地區推出應用程式來測試市場反應

 

Filed Under: 考試答案:Google Ads 應用程式廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

你為新聞發布商「線上世界新聞」放送了應用程式廣告活動。請問你為何應該重視「線上世界新聞」在 Google Play 上應用程式資訊的品質 (選擇兩個原因)?

By vmartinez

你為新聞發布商「線上世界新聞」放送了應用程式廣告活動。請問你為何應該重視「線上世界新聞」在 Google Play 上應用程式資訊的品質 (選擇兩個原因)?

 

  • Google Play 應用程式資訊頁面中的資訊,會在應用程式廣告活動中做為廣告素材資源使用
  • 應用程式廣告活動吸引到的使用者,會因優質的應用程式資訊而更願意下載
  • 相較於一般使用者,「線上世界新聞」的客戶擁有更高的期望
  • 應用程式推播通知會使用 Google Play 應用程式資訊頁面中的資訊

 

Filed Under: 考試答案:Google Ads 應用程式廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

你為國際服飾零售商「衣站」放送了應用程式廣告活動,並嘗試按照最佳做法來擬定評估策略。在這種情況下,你應著重以下哪三個問題的答案?

By vmartinez

你為國際服飾零售商「衣站」放送了應用程式廣告活動,並嘗試按照最佳做法來擬定評估策略。在這種情況下,你應著重以下哪三個問題的答案?

 

  • 是否有正確評估瀏覽後轉換並計算這類事件的價值?
  • 使用者如何交互使用「衣站」應用程式和網站資源?
  • 哪些「衣站」應用程式的使用者能帶來最高的長期價值?
  • 透過深層連結吸引新使用者安裝「衣站」應用程式的成效如何?

 

Filed Under: 考試答案:Google Ads 應用程式廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

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