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Home » Archives for vmartinez » Page 1791

vmartinez

你想根據消費者的興趣,以 Google 影片廣告活動觸及對方,但不想手動建立或更新目標對象。請問你該使用哪種目標對象解決方案?

By vmartinez

你想根據消費者的興趣,以 Google 影片廣告活動觸及對方,但不想手動建立或更新目標對象。請問你該使用哪種目標對象解決方案?

 

  • 興趣相似目標對象
  • 人生大事
  • 自訂目標對象
  • 無限分類目標對象

 

Filed Under: 考試答案:Google Ads 影片廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

使用 Google 的影片廣告解決方案達成知名度、考慮度或行動目標可帶來什麼好處?

By vmartinez

使用 Google 的影片廣告解決方案達成知名度、考慮度或行動目標可帶來什麼好處?

 

  • Google 的影片廣告解決方案可根據宣傳的網域內容,使用機器學習技術製作影片素材資源。
  • Google 的影片廣告解決方案可自動配合行銷目標調整設定,藉此簡化廣告活動的建立程序。
  • Google 的影片廣告解決方案可在開始放送影片廣告活動的 24 小時內,運用機器學習技術設定預算和出價。
  • Google 的影片廣告解決方案每個月都能自動建立新的廣告群組,藉此簡化廣告活動的管理流程。

 

Filed Under: 考試答案:Google Ads 影片廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

在媒體企劃過程中,觸及率規劃工具能協助你完成什麼事?

By vmartinez

在媒體企劃過程中,觸及率規劃工具能協助你完成什麼事?

 

  • 預測 YouTube 與電視廣告活動的觸及率
  • 預測 YouTube 與搜尋廣告活動的觸及率
  • 預測 YouTube 與社群媒體廣告活動的觸及率
  • 預測 YouTube 廣告活動與平面廣告的觸及率

 

Filed Under: 考試答案:Google Ads 影片廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

你的目標是提升產品購買意願,你該使用哪種 Google 影片廣告活動類型,才能達到該目標?

By vmartinez

你的目標是提升產品購買意願,你該使用哪種 Google 影片廣告活動類型,才能達到該目標?

 

  • 品牌認知和觸及率
  • 線上銷售
  • 待開發客戶產生
  • 產品與品牌考慮度

 

Filed Under: 考試答案:Google Ads 影片廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

哪種格式的影片廣告可進行最佳化,在潛在客戶做決定的當下促使他們採取行動,讓他們更輕鬆地採取有意義且可評估成效的行動?

By vmartinez

哪種格式的影片廣告可進行最佳化,在潛在客戶做決定的當下促使他們採取行動,讓他們更輕鬆地採取有意義且可評估成效的行動?

 

  • 可略過的串流內廣告與動態內影片廣告
  • 可略過的串流內廣告與串場廣告
  • 不可略過的串流內廣告與動態內影片廣告
  • 不可略過的串流內廣告與可略過的串流內廣告

 

Filed Under: 考試答案:Google Ads 影片廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

你的目標是提高轉換量,請問你應該如何評估影片行動廣告活動成效?

By vmartinez

你的目標是提高轉換量,請問你應該如何評估影片行動廣告活動成效?

 

  • 比較影片行動廣告活動與品牌搜尋的單次轉換出價成效,接著等待三到七天,看看廣告活動是否達到預期的單次轉換出價成效後,再進行調整。
  • 比較影片行動廣告活動與非品牌搜尋的單次轉換出價成效,接著等待三到七天,看看廣告活動是否達到預期的單次轉換出價成效後,再進行調整。
  • 比較影片行動廣告活動與非品牌搜尋的單次轉換出價成效,接著等待一到三天,看看廣告活動是否達到預期的單次轉換出價成效後,再進行調整。
  • 比較影片行動廣告活動與品牌搜尋的單次轉換出價成效,接著等待一到三天,看看廣告活動是否達到預期的單次轉換出價成效後,再進行調整。

 

Filed Under: 考試答案:Google Ads 影片廣告認證。問題、答案和詳細解釋。 - Chinese traditional (ZH-TW)

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