CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

vmartinez

Match the video ad product with the correct definition.

By

 

Match the video ad product with the correct definition.

 

Streaming TV ads … are full-screen, non-skippable ads that run via a streaming video service over the internet (without satellite or cable), typically viewed on a TV. These video ads show up alongside premium content like TV shows and movies on popular services such as Freevee, Amazon Publisher Direct (APD) broadcaster and network apps, live sports on Prime Video, Twitch, and the News app on Fire TV. (1)
Sponsored Brands video ads … are unskippable, auto-played video ads on Amazon for select keywords that are relevant to your product and serve on top-of-search, below the fold, bottom-of-page, and on product detail pages. These ads are available in desktop, mobile, tablets, and mobile applications. These video ads can be linked to the product detail page or Stores for the product being advertised. (2)
Sponsored Display video ads … are automatic, on loop video ads, muted by default, that have a control button to unmute. These ads can help expand reach via display solutions made available via Amazon Publisher Direct (APD), third-parties, and IMDb.com. (3)
Online Video ads …. are video ads that appear both in-stream (before, during, or after video content) and out-stream (in non-video enviornments between text and images) across desktop, mobile, and tablet on inventory on Amazon-owned sites (such as IMDb.com and Twitch), and across the web on leading publisher sites, such as Amazon Publisher Direct (APD). (4)

 

Select one answer. Where do Sponsored Display video ads reach audiences?

By

 

Select one answer. Where do Sponsored Display video ads reach audiences?

 

  • Sponsored Display Video ads reach audiences *only* through the Amazon store.
  • Sponsored Display video ads reach audiences *on and off Amazon.*
  • Sponsored Display Video ads reach audiences *only* through third-party websites.
  • Sponsored Display Video ads reach audiences *only* through Amazon Publisher Direct.

 

Explanation:

This means that the ads can be shown to customers both on Amazon and off Amazon sites and apps.

 

Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…

By

Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…

 

  • Pull reports to compare all your video ads’ performances
  • Transfer your audiences from an overlap report
  • Transfer your audiences from a data management platform
  • Customize the look and feel of your video

or

  • Transfer your audiences from an overlap report
  • Transfer your audiences from a data management platform
  • Use product and brand assets to enrich your video ad creative
  • Pull reports to compare all your video ads’ performances

 

Similar question:

Select one answer. Amazon video creative solutions for Sponsored Brands video, Streaming TV, and Online Video ads can…

 

Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?

By

 

Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?

 

  • Amazon advertising console reports
  • Video Creative Builder
  • Targeting and keyword reports
  • Amazon Attribution