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An advertiser wants to increase engagement on a high-performing organic TikTok post by turning it into a paid ad. They aim to leverage the post’s existing likes, comments, and shares while maintaining its organic appearance in users’ For You feeds. Which TikTok ad type would BEST achieve this goal?

• Standard In-Feed Ad
• TopView Ad
• Spark Ad
• App Promotion Ad

 

Which method can advertisers use to create impactful TikTok ad creatives? (Select 3)

• Use TikTok’s in-app Video Editor or video editor in TikTok Ads Manager for editing ads.
• Find creative agencies through the TikTok Creative Exchange that specialize in producing TikTok assets.
• Partner with creators through TikTok Creator Marketplace.
• Publish and distribute ads directly through the TikTok Creative Center.

 

Which are the benefits of using TikTok Instant Forms for lead generation? (Select 3)

• Instant Forms provide a seamless experience, allowing users to submit information without leaving the app.
• Instant Forms load faster than traditional landing pages, reducing user dropoff.
• Instant Forms offer advanced customization options that require some technical expertise to optimize.
• Advertisers can access all collected lead information directly in the TikTok Ads Manager Lead Center.

 

A mobile gaming advertiser wants to optimize their ads to target those who are likely to spend more. Which bidding optimization should they use?

• App Event Optimization
• Cost Cap Optimization
• Value-Based Optimization
• Maximum Delivery Optimization

 

What does the TikTok ad platform optimize for when Focused View optimization is enabled under the Video Views objective? (Select 2)

• Viewers most likely to purchase the product after viewing the video.
• Viewers most likely to view the video ad for longer than six seconds.
• Viewers most likely to engage with the ad within the first six seconds.
• Viewers most likely to watch a similar type of video for three seconds or more.

 

A mobile app advertiser is worried about campaign costs and wants more control over their bid price for conversion events. Which bidding or optimization strategy is BEST?

• Maximum Delivery
• App Event Optimization
• Lowest Cost
• Cost Cap