What measurement tool is used to track how effectively sponsorships worked in delivering brand health gains across the funnel?
- ListenFirst Social Media Listening
- Futures Valuation
- RPG Brand Lift Study
- Nielsen Brand Lift Study
What are two engagement metrics that Twitch is invested in quantifying?
What are two engagement metrics that Twitch is invested in quantifying?
- Attention
- Emotion
- Pages per Session
- Customer Satisfaction
Which is NOT one of the three key areas the client measurement team is focused on?
Which is NOT one of the three key areas the client measurement team is focused on?
- Scaling best practices
- Full-funnel measurement
- Evaluating and modernizing capabilities
- Technology
When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.
When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.
- False
- True
When advertising globally, all ads must be in the primary official language that the advertiser is located in.
When advertising globally, all ads must be in the primary official language that the advertiser is located in.
- True
- False
Yulia is trying to map an Activity Rule that will be triggered for audiences who have visited her client’s page but have not purchased a product on the website. What criteria combination can she use in the Activity Rule to achieve this?
Yulia is trying to map an Activity Rule that will be triggered for audiences who have visited her client’s page but have not purchased a product on the website. What criteria combination can she use in the Activity Rule to achieve this?
- Time Spent on Page, Clicked Element
- Referral URL, clicked element
- Page URL, Number of session page views , User’s Browsing History, Referral URL
- Page URL, User Browsing History