What is Pain Point SEO?
- Prioritizing content ideas by intent over search volume of the keyword
- Prioritizing content ideas by keyword search volume over intent
- Prioritizing content ideas by what’s the least painful to produce
In the Geekbot case study referenced in lesson 2, how much more do bottom of the funnel blog posts convert over top of the funnel
In the Geekbot case study referenced in lesson 2, how much more do bottom of the funnel blog posts convert over top of the funnel
- 10%
- 100%
- 50%
- 25X
What part of the content marketing funnel should you focus on first if you want to maximize lead generation from SEO?
What part of the content marketing funnel should you focus on first if you want to maximize lead generation from SEO?
- Top of the funnel
- Middle of the funnel
- Bottom of the funnel
What affects the conversion rate of blog posts the most?
What affects the conversion rate of blog posts the most?
- How well your site is optimized for conversions
- The topic of the blog post
- How many calls to action you have in your blog posts
What’s most important when building a content marketing strategy?
What’s most important when building a content marketing strategy?
- Getting conversions from content
- Getting traffic to your content
The underlying fallacy in prioritizing high search volume keywords is:
The underlying fallacy in prioritizing high search volume keywords is:
- SEO tools are wrong in their stated search volumes
- It assumes more traffic = more customers
- It’s hard to rank for high volume keywords