vmartinez

 

What are the three main ways an engaged community can help your brand?

 

Select all that apply

• Creating paid advertisements
• Becoming self-monitoring
• Creating user-generated content
• Providing useful feedback

 

What’s a responsible way for employees to advocate for the brand during a crisis?

 

Pick the best option

• Share approved messages from the company’s official channels.
• Promote discounts.
• Share personal opinions about the crisis.

 

You’re a social media manager, and a serious issue has just emerged. Multiple customers are asking for an official response, but your team lead is unavailable.

What should you do?

 

Pick the best option

• Check the crisis response plan for backup contacts and escalate accordingly.
• Reply immediately without guidance.
• Make a public post stating you don’t know what’s happening.

 

Your marketing team has three content drafts for a post during a crisis.

Which one should you publish?

 

Pick the best option

• Post C: “No crisis can stop us! Buy now and support our brand.”
• Comes across as tone-deaf and self-centered.
• Post A: “Exciting discounts! Don’t let the crisis stop you from shopping.”
• This makes it seem like the brand is exploiting the crisis to sell.
• Post B: “We know this is a difficult time. Here’s a guide on how to adjust your budget during uncertainty.”

 

Comment: “I can’t believe your brand is still running ads during this crisis. So insensitive.”

How should you respond?

 

Pick the best option

• Apologize & pause ads.
• Ignore it.
• Defend your strategy.

 

You manage the social media profile of a retail brand. Due to the crisis, stores are operating at limited hours.

What should you update on the profile?

 

Match the pairs

• Posting humor about the situation.-❌ Avoid
• Updated contact details for customer support. – ✅ Correct Action
• Ignoring customer inquiries about changes to store policies. – ❌ Avoid
• Adjusted opening hours. – ✅ Correct Action
• Pinned post with important customer information. – ✅ Correct Action