vmartinez

Your marketing team has three content drafts for a post during a crisis.

Which one should you publish?

 

Pick the best option

• Post C: “No crisis can stop us! Buy now and support our brand.”
• Comes across as tone-deaf and self-centered.
• Post A: “Exciting discounts! Don’t let the crisis stop you from shopping.”
• This makes it seem like the brand is exploiting the crisis to sell.
• Post B: “We know this is a difficult time. Here’s a guide on how to adjust your budget during uncertainty.”

 

Comment: “I can’t believe your brand is still running ads during this crisis. So insensitive.”

How should you respond?

 

Pick the best option

• Apologize & pause ads.
• Ignore it.
• Defend your strategy.

 

You manage the social media profile of a retail brand. Due to the crisis, stores are operating at limited hours.

What should you update on the profile?

 

Match the pairs

• Posting humor about the situation.-❌ Avoid
• Updated contact details for customer support. – ✅ Correct Action
• Ignoring customer inquiries about changes to store policies. – ❌ Avoid
• Adjusted opening hours. – ✅ Correct Action
• Pinned post with important customer information. – ✅ Correct Action

 

 

Your company has a scheduled post promoting vacation deals, but a global crisis has just been emerged. What should you do?

 

Pick the best option

• Pause it.
• Edit it.
• Keep it as planned.

 

 

Which of the following types of media is controlled and created directly by your brand?

 

• Earned Media
• Owned media
• Converged media
• Paid Media

 

 

Which of the following is typically included as a core element in a social media strategy?

 

• Analytics report template
• Product pricing information
• Brand voice and design guidelines
• Your content calendar