vmartinez

 

Jean-Paul is about to launch a retargeting campaign using Lead Gen Forms. As he is setting up his audience, which segments could he consider excluding?

 

Those who have already opened his form
Those who have viewed his ads already
Those who have opened and submitted his form

 

 

Lead gen and demand gen are two ways of saying the same thing.

 

True

 

False

 

A lead scoring model has different components that can be selected based on activity or demographics.

 

False

 

True

 

Explanation:

The selected answers are ‘**Activity**’ and ‘**Demographics**.’ A lead scoring model is a methodology used by businesses to evaluate and prioritize leads based on their likelihood to become customers. Activity refers to the actions and engagements that leads take, such as visiting a website, downloading content, or interacting with emails, which indicate their level of interest and engagement with the brand. Demographics encompass characteristics such as industry, company size, job title, and geographic location, providing insights into the lead’s profile and fit with the ideal customer persona. By considering both activity and demographics, businesses can create a comprehensive lead scoring model that accounts for both the level of engagement and the relevance of the lead’s profile, enabling more accurate and effective lead qualification and prioritization. However, seasonality is not typically a component of lead scoring models, as it does not directly relate to the lead’s behavior or characteristics and may not consistently impact their likelihood to convert. Therefore, selecting activity and demographics as components for a lead scoring model accurately reflects the key factors that businesses consider when evaluating and prioritizing leads for sales engagement and conversion efforts.

 

 

In what ways does LinkedIn help you retarget your audience? Select all that apply.

 

Retarget those who have shown an interest by opening or submitting a Lead Gen Form
Retarget the audience segments who have shown the least interest in your ads
Retarget those who have viewed your video ad, whether completely or partially
Retarget your website visitors that have not completed your desired action

 

 

Having a high CTR usually means you get a high number of submitted forms.

 

True

 

False

 

 

In order to use Lead Gen Forms, you must first install Insight Tag.

 

True

 

False