vmartinez

Your client has come to you for advice on optimizing for higher-value conversions. Where would you recommend they start?

Your client has come to you for advice on optimizing for higher-value conversions.

Where would you recommend they start?

By setting a Max CPC limit on the strategy to keep the cost of the campaign under control
By relying on Google’s machine learning to predict behavior
By using readily available values, or even static or proxy values, like average order value
By assigning equal values to every conversion that occurs on their site

What step should a marketer take when they can’t tie a subset of conversions to ad interactions?

Adjusting Smart Bidding campaigns daily to avoid waiting for the algorithm to learn and adjust
Update Smart Bidding campaigns every day to avoid waiting for the algorithm to learn and adjust.
Asking partners for help filling in the gaps using fingerprinting and alternative ID solutions
Work with partners who might be able to fill the gaps using fingerprinting and alternative ID solutions.
Using conversion modeling to get a more complete picture of advertising performance
Use conversion modeling to get a more comprehensive picture of advertising performance.
Avoiding buying impressions on browsers and device types for which the ability to measure is declining
Avoid buying impressions on browsers or device types that make it harder to measure.

When a subset of conversions can’t be tied to ad interactions, which of the following actions should a marketer take?

Adjusting Smart Bidding campaigns daily to avoid waiting for the algorithm to learn and adjust
Update Smart Bidding campaigns every day to avoid waiting for the algorithm to learn and adjust.
Asking partners for help filling in the gaps using fingerprinting and alternative ID solutions
Work with partners who might be able to fill the gaps using fingerprinting and alternative ID solutions.
Using conversion modeling to get a more complete picture of advertising performance
Use conversion modeling to get a more comprehensive picture of advertising performance.
Avoiding buying impressions on browsers and device types for which the ability to measure is declining
Avoid buying impressions on browsers or device types that make it harder to measure.

You can create, edit, and share notes, reports, and checklists with Google Keep and Google Docs. Drag and drop features to each tool.

Explanation:

Sure, here’s how you can use the features you mentioned with Google Keep and Google Docs:

Google Keep:

Set up reminders for your notes: You can set time or location-based reminders for your notes.
Save a drawing as a note: You can create a drawing and save it as a note.
Label, color, or pin notes: You can organize your notes by adding labels, changing their color, or pinning them to the top of your list.
Archive notes & lists: You can archive your notes and lists to keep your workspace tidy.

Google Docs:

Download files as a PDF: You can download your documents as PDF files.
Use smart canvas to @-mention people, files and meetings: You can use the smart canvas feature to collaborate more effectively by @-mentioning people, files, and meetings.
Use smart compose to help you write faster: Smart Compose suggests complete sentences in your document to help you write faster.

Remember, both tools allow you to create, edit, and share notes, reports, and checklists. Choose the one that best suits your needs.