vmartinez

 

How many ASINs can you review in a peer set with Amazon Brand Analytics?

• two
• three
• zero
• one

 

Explanation:

Amazon Brand Analytics is a dashboard for ecommerce brand owners that contains a collection of reports to understand current and future product performance, aggregate customer demographics, popular search terms, advertising opportunities, and more. However, I couldn’t find any information about how many ASINs you can review in a peer set with Amazon Brand Analytics.

 

Related question: How many ASINs can you review in a peer set with ARA Premium?

 

 

Which of the following is not a benefit of ARA Premium?

• Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
• Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
• Detailing the percentage of purchases that are made as repeats versus first time customers.
• Providing visibility into the most commonly used shopping queries across Amazon

 

Explanation:

ARA Premium (now known as Amazon Brand Analytics) provides additional data and reports for a Vendor to evaluate their performance and use as business intelligence in the decision-making process. It is an add-on suite of additional reports which Vendors have access to through Vendor Central.

Comparing metrics before, during, and after a campaign against an indexed baseline of performance is a benefit of ARA Premium. Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product is also a benefit of ARA Premium. Detailing the percentage of purchases that are made as repeats versus first-time customers is another benefit of ARA Premium. However, providing visibility into the most commonly used shopping queries across Amazon is not a benefit of ARA Premium.

 

 

Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in Amazon Brand Analytics?

 

• Market basket analysis
• Item comparison
• Repeat purchase
• Traffic diagnostics

 

Explanation:

Noelle should look at the Repeat purchase section in ARA Premium if she wants to better understand the cadence for replenishment of her shampoo. The cadence for replenishment is used to understand the behavior of customers who make a repeat purchase of your product. If Noelle can understand the repeat purchase behavior of her customers then she can better create advertising to re-engage shoppers when they may be looking to buy again.

 

Related question: Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?