vmartinez

 

What term is used to describe why your customers should want to buy your products or services over others?

 

• Marketing objective
• Mission statement
• Executive summary
• Value proposition

 

 

When building a competitor profile, what two things do you need to analyze?

 

• Mission statement and audience demographics
• Market share and audience demographics
• Market share and industry trends

 

 

You can find competitors using sources like: (Choose 3 correct answers)

 

• Social media posts on Facebook, Twitter, and Instagram
• Conference attendee lists in your industry
• Semrush tools, like Market Explorer and the Organic Research Competitors report
• Online discussions on social media, Reddit, Quora, or other forums
• Semrush tools, like Position Tracking and the Domain Overview Tool
• Customer feedback about other products they had considered or would recommend

 

 

At its core, a good marketing strategy includes how many parts?

 

• 4
• 6
• 8
• 2

 

 

A mission statement is a short, actionable statement that tells you:

 

• “How” your company got started, “Where” your company operates, and “Why” you’re dedicated to being in business
• “What” your company offers to customers, “Who” your company does this for, and “Why” you’re dedicated to doing this
• “How” your company got started, “What” your company offers to customers, and “Who” your company does this for

 

 

When defining your value proposition, you should include the following (choose one)

 

• How your company solves the exact same problems as your competitors
• The price point of your product(s) or service(s)
• What sets you apart from your competition and how your product or service delivers value
• A quick slogan or catchy phrase that sums up your product or service