vmartinez

 

Which of the following types of foundational affiliates provide cashback to the user as a reward for shopping through their site?

 

• Coupon
• Sub-affiliate network
• Content
• Loyalty

 

 

Brands should prioritize setting up their Marketplace Profile as it is the first thing a partner will see when a brand invites them to join a program. Is this statement true or false?

 

• False

 

• True

 

 

Which type of publisher business model does Rakuten (https://www.rakuten.com/) primarily fall under?

 

• Coupon
• Content
• Deal
• Loyalty

 

 

Which of the following can a brand use to discover new partners?

 

• Marketo
• Social Media
• Google Search
• Network or Platform Marketplaces

 

 

Which of the following is not a recommended step when assessing competitors’ affiliate programs?

 

• Search high-volume publishers for your competitors
• Google the competitors’ names plus “affiliate program” to find the competitors’ public-facing affiliate page with more information on their program.
• Contact the competitor(s) and ask them what their baseline commission rate is
• Search high-volume keywords for your competitors

 

 

Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.

 

• ROAS
• Commission Rate
• AOV
• Conversion Rate