What is the following an example of?
Representing a wide range of social and cultural characteristics and identities both in your content and in your brand team.
- Diversity
- Inclusion
- Equity
- Accessibility
Before you dive into planning and executing an inclusive social media strategy, what should you do?
Before you dive into planning and executing an inclusive social media strategy, what should you do?
- Adjust your social advertising parameters to reach a wider audience
- Understand and clarify your company’s position on social justice and social impact issues
- Create DEI and Accessibility standards for social, separate from existing company documentation
- Wait for a celebration day or month to occur so you can piggyback on it on social
What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?
What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?
- Pretend to have more diversity in your organization to appear inclusive
- Focus on content for Pride month above all other days of significance
- Get involved in inclusive campaigns such as adding pronouns to bios
- Add brighter colors to social content, even if they’re not brand colors
What’re two steps your team can take to better integrate accessibility into your social media strategy?
What’re two steps your team can take to better integrate accessibility into your social media strategy?
- Discuss what works for your team internally and implement accessibility rules based on the collective knowledge
- Make staying abreast of changes in accessibility standards part of a social media manager’s job responsibilities
- Schedule an annual meeting with the company’s leadership team to decide on the accessibility plan for the next year
- Make sure accessibility is part of your overall social media policy
In this example, a company affords everyone the opportunity to work on the top floor once a week because it has the best view. But the elevator is broken so they must take the stairs. This means employees with disabilities are not able to get there, even though they have been invited. What is this an example of?
In this example, a company affords everyone the opportunity to work on the top floor once a week because it has the best view. But the elevator is broken so they must take the stairs. This means employees with disabilities are not able to get there, even though they have been invited.
What is this an example of?
- Inequality
- Inequity
- Exclusion
- Elimination
What is an example of non-inclusive imagery on social?
What is an example of non-inclusive imagery on social?
- Images that consistently depict white, able-bodied people in more authoritative roles
- Images that include different types of families and financial well-being
- Images that show people with disabilities living life in a way that is natural for the average person
- Images that you have sought feedback on from underrepresented groups before posting