vmartinez

 

Why is it convenient to increase the daily budget on special dates?

 

• In order not to lose sales opportunities, as there is greater intent to purchase, increasing competition, clicks, conversions, and sales generated with Product Ads.
• To take advantage of the lower CPC, since this cost tends to go down.
• To take advantage of the lower CPM, since this cost tends to go down.
• The question is incorrect: it is not necessary to increase the daily budget on special dates.

or

• In order not to lose sales opportunities, as there is greater intent to purchase.
• To take advantage of the lower CPC, since this cost tends to go down.
• To take advantage of the lower CPM, since this cost tends to go down.
• The question is incorrect: it is not necessary to increase the daily budget on special dates.

 

 

What are competitive metrics?

 

• These are 3 proportional indicators that add up to 100% and measure the percentage of impressions that your campaigns are gaining or losing in order to improve their performance based on them.

• These are 3 indicators that show how many sales were generated by advertising.
• These are numerical values that show the performance of a campaign through the number of clicks obtained per ad.

 

 

What is the “assisted sales” metric?

 

• These are the sales that were made thanks to the recommendations in product reviews.
• These are the sales that were made from the attribution window when users clicked on an ad and bought the product featured on that ad.
• These are the sales that were made from the attribution window when users clicked on an ad but then bought another product from the same seller.

 

 

In the campaign manager, what do we call the metric that accounts for sales attributed to advertising?

 

• “Non-advertising sales”, i.e. organic sales of products integrated with Product Ads campaigns.
• “Advertising revenue”, i.e. the amount of money generated by advertising.
• “Advertising contribution”, i.e. the percentage of sales in which a Product Ads ad was involved, either directly or assisted.
• None of the above are correct.

 

 

What should you take into account so that your ads generate impressions, that is, that they appear in search results or in product pages?

 

• Active campaign.
• Daily budget available in the event of a search.
• Yellow reputation or higher.
• Listing quality.
• All of the above are correct.

 

 

What does the percentage of impressions gained measure?

 

• This is the percentage that will tell you if your campaign’s budget estimate is causing you to lose impressions.
• It is the percentage that will show you how many impressions you have reached based on the potential, and in this way, understand how effective your campaigns are.
• It is the percentage that will help you identify whether you need to increase your campaign’s target ACOS.

or

• This is the percentage that will tell you if your campaign’s budget estimate is causing you to lose impressions.
• It is the percentage of impressions you have achieved out of the total impressions your campaign could have generated. This way you will be able to understand how effective your campaigns are in terms of visibility.
• It is the percentage that will help you identify whether you need to increase your campaign’s target ACOS.