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Drag and drop the tiles below to match the attribution model name with the correct definition.
| Linear | Equal credit is given to each touchpoint along the way. |
| First click | 100% of credit is given to the first exposure. |
| Position-based | Increased credit is given to the first and last touchpoints and the remaining credit is distributed equally. |
| Last click | 100% of the credit for a conversion to the last clicked ad and corresponding keyword (if relevant). |
Drag and drop to match the term with the correct description.
| Interest targeting | Define your audience based on the Pins people engage with. |
| Keyword match | Reach Pinterest users who have searched for a specific word or phrase on Pinterest. |
| Demographics | Narrow your targeting based on demographic features about Pinterest users. |
| Expanded targeting | Automatically and intelligently connects an ad to more of the audience you’re trying to reach. |
Drag and drop the tile to match the brand lift study with the correct description.
| Use pre-determined sequence pairings of questions to ask Pinterest users who have seen your ad and Pinterest users who have not. | 2Q Pinterest Brand Lift |
| A third-party vendor study polls Pinterest users in-app and then calculates the incremental effect of the ads on brand metrics. | Kantar brand lift |
| Customize survey questions to ask Pinterest users who have seen your ad and Pinterest users who have not. | 6Q Pinterest Brand Lift |
Advertisers can create “actalike” audiences by selecting an existing audience and allowing Pinterest to create similar audiences based on people’s behavior patterns.
What type of ad format did the advertiser use to design the ad below?
Over _____ million people all over the world use Pinterest every month.