vmartinez

 

Fill in the blank: A successful digital marketing strategy helps to build _____.

 

• customer confidence in a competitor’s products 
• more sales among one-time customers
• sales of a brand’s worst-performing products
• customer trust in a company’s brand

 

 

Imagine that a bakery establishes an online presence and posts ads on various social media sites, but their ads are not attracting new customers. How can digital marketing help the bakery thrive online?

 

• By increasing sales for the bakery
• By expanding the marketing budget for the bakery
• By helping the bakery reach potential customers
• By intercepting spam to the bakery’s email inbox

 

 

Why is it important to measure outcomes at each stage of the marketing funnel?

 

• It helps you find out what you’re doing right and wrong, and where you can improve.

• It makes your ads more desirable.
• It shows you which customers will spend more money.
• It reduces your budget and allows you to spend money on internal needs.

 

 

How can a digital marketing strategy get customers to come back for an additional purchase?

 

• By creating a print advertising campaign
• By establishing a strong sales plan
• By offering a first-time customer discount
• By building customer trust