vmartinez

 

Why does digital marketing focus on reaching potential customers? Select two answers.

 

• Because it enables better sales forecasts
• Because it helps increase the frequency of positive reviews
• Because it lets target audiences know that a company exists
• Because it helps set a company apart from its competitors

 

 

Why is it important to measure conversion in the marketing funnel?

 

• Because this metric allows companies to boost sales and save money
• Because it provides valuable insights into how customers interact with a company’s brand
• Because it raises customer awareness and attracts new customers
• Because this measurement reveals the level of engagement customers have with a company’s rewards program

 

 

Which are conversion tactics? Select all that apply.

 

• A smooth checkout process
• Rewards programs
• Follow-up emails
• A clear returns policy
• Product-focused ads

 

Fill in the blank: It is important to _____ outcomes at each stage of the funnel because it allows a company to find out what they are doing right, what they are doing wrong, and where they could improve.

• outline
• communicate
• measure
• highlight

 

Explanation:

It is important to measure outcomes at each stage of the funnel because it allows a company to find out what they are doing right, what they are doing wrong, and where they could improve. Measurement in marketing involves analyzing key performance indicators (KPIs) at various stages of the funnel, such as awareness, consideration, and conversion. This data-driven approach helps businesses evaluate the effectiveness of their strategies, identify successful tactics, and pinpoint areas that require adjustment. By measuring outcomes, companies gain valuable insights into customer behavior, campaign performance, and the overall efficiency of their marketing efforts, enabling informed decision-making and continuous improvement in the pursuit of marketing goals.

 

 

Fill in the blank: During the _____ stage of the marketing funnel, some potential customers will become leads.

 

• conversion
• consideration
• awareness
• loyalty

 

How does a marketing funnel differ from a customer journey map?

• A marketing funnel is about what a company can do to reach more customers in the preliminary stage. A customer journey map is about how potential customers decide not to continue their purchasing journey.
• A marketing funnel is about what a company can do to move lots of customers from one stage to the next. A customer journey map is about how specific customers reach different points in their purchasing journey.
• A marketing funnel is about what a company can do to discourage certain customers from moving from one stage to the next. A customer journey map is about how customers feel during each step of their product journey.
• A marketing funnel is about what a company can do to reach a specialized customer base as they graduate from one stage to the next. A customer journey map is about how customers generalize their experience with the company.

 

Explanation:

A marketing funnel differs from a customer journey map in that a marketing funnel is about what a company can do to move lots of customers from one stage to the next. A customer journey map is about how specific customers reach different points in their purchasing journey. The marketing funnel is a broad, strategic framework that outlines the stages a potential customer goes through, focusing on general actions and strategies to guide them from awareness to conversion. In contrast, a customer journey map delves into the individual experiences of specific customers, providing a detailed, visual representation of their interactions and emotions at various touchpoints. While the marketing funnel is more generalized and strategic, the customer journey map is specific and focuses on the nuanced paths customers take in their unique purchasing journeys.