vmartinez

 

True or False: It is important to write down your goals.

 

• False

 

• True

 

 

All of the following are elements of the SMART acronym except:

 

• Agile
• Relevant
• Specific
• Measureable

 

 

Which of the following specifies what you want to achieve, and helps to make sure that you and the people you are working with are all aligned?

 

• A plan
• Blockers
• Subgoals
• A goal

 

Devon set a SMART goal for his hand-knit sweater business: “Increase revenue from sweater sales by 25% by the end of the year”.

What would be a good KPI for him to use when evaluating if he is reaching this goal?

 

• Sales Revenue (how much money you generate from sales)

• Cost per sale (how much it cost in marketing dollars to generate a sale)
• Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
• Brand awareness (number of people who know about your brand)

 

 

Which of the following is an example of a marketing KPI? Select all that apply.

 

• Engagement
• Cost per lead
• Brand awareness
• Influence

or

• Influence
• Sales revenue
• Cost per sale
• Email opens

 

 

Which of the following is an important quality of a KPI?

 

• Significant
• Finite
• Directional

or

 

• Trainable
• Static
• Measurable