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What targeting option for display ads can help drive consideration goals?

• Remarketing past purchasers
• Subscribe and save (SNS)
• Third-party behavioral audiences

 

Explanation:

The correct answer is **Third-party behavioral audiences** because this targeting option helps drive consideration goals by reaching customers who have demonstrated specific behaviors and interests through their activity on external websites and platforms. Third-party behavioral audiences allow advertisers to target individuals who have shown interest in related products or topics, but may not yet be actively searching for a product to purchase. By targeting these audiences, you can engage customers at the consideration stage of their buying journey, when they are evaluating options and becoming more aware of products that align with their interests. This approach is particularly effective for nurturing leads and encouraging further engagement with your brand.

 

Maybe you want to search:

• Which targeting option should you use to help drive conversion goals?

 

Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.

• True
• False

 

Explanation:

The correct answer is **True** because Sponsored ads and Amazon DSP ads have different placements across the Amazon ecosystem, and their positioning helps optimize visibility for reaching potential customers. Sponsored ads, including Sponsored Products and Sponsored Brands, can be placed in prominent positions such as the top of search results or other high-traffic locations within Amazon, increasing exposure to users as they browse. Amazon DSP ads, on the other hand, have a broader reach and can be placed in various locations including the top and bottom right of the desktop, as well as on search pages, product detail pages, and even thank you pages after purchases. These strategic placements allow advertisers to target and engage customers at multiple points in their shopping journey, maximizing visibility and driving better performance for their campaigns.

 

Which type of audiences should you use to help drive loyalty goals?

 

• Past purchasers who are not subscribe and save holders
• Subscribe and save holders
• Past product viewers

or

• Contextual
• Subscribe and save (SNS)
• Past product viewers

 

Explanation: The correct answer is **Subscribe and save (SNS)** because the Subscribe and Save program is designed to encourage repeat purchases by offering customers discounts for subscribing to automatic, recurring deliveries of products. This creates a sense of loyalty by incentivizing customers to commit to regular purchases over time, fostering long-term relationships with the brand. Using SNS is particularly effective for driving loyalty goals, as it ensures that customers continue to purchase from your brand on a recurring basis, increasing lifetime value and customer retention. Contextual and past product viewers are useful for driving awareness and consideration, but SNS is specifically tailored to loyalty by promoting repeat buying behavior.

 

High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.

• Awareness goals
• Loyalty goals
• Consideration goals

 

Explanation:

The correct answer is **Consideration goals** because high traffic indicates that prospective customers are engaging with the brand or products, typically at the consideration stage of the purchasing journey. Consideration goals focus on attracting and engaging potential buyers, making them aware of the brand or product and prompting them to explore further. High traffic suggests that customers are showing interest and are in the process of evaluating the options, which is a key indicator of success for consideration-focused campaigns. These campaigns aim to drive awareness and interest, making high traffic a positive outcome for consideration goals, as opposed to conversion or loyalty goals which focus on actual purchases and repeat engagement.

 

 

Which of the following reports can you use to measure the overall performance of Sponsored Products?

 

• Performance Over Time
• Attributed purchases
• Matched target

 

Explanation: The correct answer is ‘**Performance Over Time**.’ The Performance Over Time report is designed to measure the overall performance of Sponsored Products by tracking key metrics such as impressions, clicks, and sales over a specific period. This report allows advertisers to analyze trends in their campaign performance, helping them identify patterns and assess how their campaigns are performing over time. By looking at this data, you can evaluate the impact of changes to your campaign, optimize your strategy, and make data-driven decisions. While the Attributed Purchases report provides insights into the actual sales resulting from ads, and the Matched Target report helps evaluate targeting effectiveness, the Performance Over Time report offers the most comprehensive view of how your Sponsored Products are performing across multiple metrics over time.

 

 

Which of the following reports can you use to measure the overall performance of Sponsored Display?

 

• Search term
• Budget
• Matched target

 

Explanation: The correct answer is ‘**Matched target**.’ The Matched Target report is the most suitable report for measuring the overall performance of Sponsored Display ads. This report provides detailed insights into how your ads are performing based on the audience targeting strategy, showing you which specific targets (such as product targeting, interest-based targeting, or retargeting) are driving the best results. It helps assess how well your targeting choices are reaching the intended audience and driving conversions. In contrast, the Budget report provides information on budget allocation, and the Search term report is more focused on keyword performance, neither of which give a comprehensive view of the effectiveness of targeting in Sponsored Display campaigns.