如果行銷人的目標是提高潛在客戶開發廣告活動的價值，為什麼他們應該採用以價值為準出價來達成目標？
- 以價值為準出價能讓行銷人盡可能同時觸及高價值客戶，以及大量待開發客戶。
- 所有消費者創造的價值金額都相同，因此以價值為準出價會盡可能提高待開發客戶數量。
- 以價值為準出價會根據所需廣告投資報酬率目標或預算，盡量提高總轉換價值。
- 以價值為準出價策略讓行銷人著重於盡量提高網站流量，以招攬新的潛在客戶。
What does CTR measure?
What does CTR measure?
- Percentage of those commenting on a social media post.
- Percentage of those clicking on the link in an ad.
- Percentage of those signing up for an email list.
- Percentage of those purchasing an item.
What does CPM measure?
What does CPM measure?
- How much it costs for 1 conversion.
- How much it costs for 1000 impressions.
- How much it costs for 1 click-through.
- How much it costs for 1 impression.
Google Analytics lets you see the path by which users move through your site.
Google Analytics lets you see the path by which users move through your site.
- True.
- False.
If you saw that your site visitors jumped on a specific day, what might have happened?
If you saw that your site visitors jumped on a specific day, what might have happened?
- It’s probably an error in Analytics tracking.
- Spikes are normal with organic growth, so it wasn’t affected by just one thing.
- A post you shared on social media might’ve been shared by others or gone viral, leading to visitors to your site.
- You sent out an email newsletter filled with CTAs that link to your site.
When you cannot write a descriptive label for every column, you need to create a legend or code book. True or False?
When you cannot write a descriptive label for every column, you need to create a legend or code book. True or False?
- True
- False