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Which of the following is a benefit of Amazon Marketing Cloud (AMC)?

• You can get reports with pre-aggregated metrics
• You can pull reports to measure campaigns across multiple products
• You can pull reports individually to measure your campaigns by each product

Explanation: The correct answer is **Advertisers can pull reports to measure campaigns across multiple ad products** because Amazon Marketing Cloud (AMC) is designed to provide advertisers with the ability to analyze and measure the performance of their campaigns across various advertising products within the Amazon ecosystem. This capability allows advertisers to gain deeper insights into how different ad formats contribute to overall campaign effectiveness, enabling them to make data-driven decisions for optimizing their advertising strategies. In contrast, while importing third-party insights can be beneficial for broader analysis, it is not a core feature of AMC, and getting reports with pre-aggregated metrics does not fully capture the flexibility and detailed reporting capabilities that AMC offers, making the ability to pull comprehensive reports across multiple ad products the most significant benefit.

Maybe you want to search:

• Which of the following is a benefit of advertising with Amazon Ads?

Which of the following metrics can you use to measure your consideration goals?

• Repeat purchases
• Store visits
• Advertising cost of sales

Explanation: The correct answer is **Store visits** because store visits are an important metric for measuring consideration goals. Consideration goals focus on engaging customers and encouraging them to evaluate your brand or products before making a purchase. A store visit indicates that a customer has shown interest in your brand by exploring your Amazon Store, which is a key step in the consideration phase of the buyer’s journey. By tracking store visits, you can assess how well your campaigns are driving potential customers to learn more about your products, thus moving them closer to a purchase decision. Repeat purchases and advertising cost of sales are more aligned with loyalty and conversion goals, respectively.

Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.

• False

• True

A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?

• Use purchases remarketing
• Use lifestyle audiences
• Use suggested targets and dynamic segments

Explanation:

The correct answer is ‘**Use suggested targets and dynamic segments**.’ When a Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders, using suggested targets and dynamic segments can help optimize the campaign by improving targeting efficiency. Suggested targets are based on insights from Amazon’s machine learning algorithms, which can help identify relevant audience segments that are more likely to engage with the ads, leading to higher CTRs. Dynamic segments automatically adjust and optimize the targeting based on the performance of the campaign and the behaviors of users, ensuring that the ad is shown to the most relevant and high-potential audiences. This approach enhances the reach of the campaign, increases engagement, and helps attract new-to-brand customers, thus improving overall performance. In contrast, purchases remarketing and lifestyle audiences may not address the specific targeting adjustments needed to reach new customers effectively.