vmartinez

 

Which of the following is NOT a traffic source (i.e. not a “Default Channel Group”)?

 

• Organic Search
• Social
• All of these are traffic sources
• Impressions
• Referral

 

 

Which two GA4 reports are the most useful?

 

• ‘Engagement Rate’ and ‘Sessions’
• ‘Traffic Acquisition’ and ‘Pages and Screens’
• ‘Explorations’ and ‘Dimensions’
• ‘Dimensions’ and ‘Metrics’

 

 

Which of the following user-interaction signals has the strongest correlation with rankings?

 

• Bounce rate
• Time on page / Engagement rate
• Pages per visit
• Click through rate from search

 

 

According to most SEOs, what is the ideal location for a blog?

 

• https://www.companywebsite.com/blog
• https://blog.companywebsite.com
• https://www.companyblog.com
• https://www.medium.com/company-blog/

 

 

Which of the following is a factor in the value of a link?

 

• The target keyphrase of the page that links to you
• The authority of the page on your site
• The number of outbound links on that page
• The social engagement of the page that links to you

 

 

What are the most important places to indicate relevance (use the phrase) for a target keyphrase?

 

• Title, meta keywords and meta description
• Title, header and body text
• Header, subheads and body text
• URL, title and header