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Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.

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Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.

 

  • True

 

  • False

 

Explanation: The correct answer is **True** because within the amazon_attributed_events_* tables, Amazon Ads uses a specific attribution logic where conversion events are only attributed to click events for sponsored ads CPC (cost-per-click) campaigns. This means that for CPC campaigns, the conversion is directly attributed to a click event, as these campaigns are designed to charge advertisers based on user clicks. Other types of campaigns, such as impressions-based campaigns or different ad types, may have different attribution models or criteria, but for CPC campaigns, the conversion attribution is tightly linked to click interactions. This ensures that conversions are properly aligned with the type of campaign (CPC) and the specific user engagement that generated the conversion.

 

____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.

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____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.

  • Amazon.com
  • Buy with Prime
  • Amazon Business

 

Explanation:

**Buy with Prime** is the correct answer because it allows U.S.-based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders. This program leverages Amazon’s Prime benefits, offering sellers the ability to provide the same premium shopping experience that Amazon customers enjoy on Amazon.com, but on their own websites. By using Buy with Prime, sellers can increase conversions by offering Prime members familiar perks like fast shipping and easy returns, ultimately enhancing the shopping experience and driving sales outside of Amazon’s marketplace. This program is specifically designed to help sellers capitalize on the reach and convenience of Prime membership while maintaining their own online presence.

 

Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?

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Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?

  • Amazon Prime Program
  • Professional selling plan
  • Individual selling plan

 

Explanation:

**Individual selling plan** is the correct answer because it is ideal for sellers like Jane who estimate selling less than 40 products a month and only need access to basic listing and order management tools. The Individual selling plan has no monthly subscription fee, making it a cost-effective choice for sellers with lower sales volumes. Instead, sellers on this plan pay a small fee for each item sold, which keeps monthly expenses low. This plan offers essential tools for listing products and managing orders, but it does not include advanced features like bulk listing capabilities, API integrations, or access to B2B selling, which are available through the Professional selling plan. Therefore, for Jane’s needs, the Individual selling plan is the most economical and suitable option.

 

Which of the following actions can sellers complete in Seller Central?

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Which of the following actions can sellers complete in Seller Central?

 

  • Create payment invoices.
  • Track vendor performance and retail metrics.
  • Monitor customer feedback and reviews.

 

Explanation: **Monitor customer feedback and reviews** is the correct answer because sellers can use Seller Central to monitor and manage customer feedback and reviews on their products. Seller Central provides tools for sellers to view customer reviews, respond to feedback, and track any negative or positive comments made by customers. This allows sellers to address issues, improve customer satisfaction, and maintain a positive reputation on the platform. While sellers can manage some aspects of their payments, and monitor their own performance metrics, tracking vendor performance and retail metrics is not a task that is typically handled in Seller Central, as this is more relevant to the Vendor Central platform.

 

Which business component is managed by vendors in Vendor Central?

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Which business component is managed by vendors in Vendor Central?

 

  • Product catalogs
  • Product prices
  • Customer reviews

 

Explanation: **Product catalogs** is the correct answer because in Vendor Central, vendors are responsible for managing their product catalogs. This includes listing product details such as descriptions, images, specifications, and other relevant information that help customers make informed purchasing decisions. The product catalog is a critical component that vendors update and maintain to ensure their products are accurately represented on Amazon. While Amazon manages other aspects of the retail process, such as customer reviews and pricing strategies, the vendors in Vendor Central are tasked with ensuring their product catalog is complete and up-to-date, which helps drive sales and customer satisfaction.

 

Where on Vendor Central can vendors update product costs?

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Where on Vendor Central can vendors update product costs?

 

  • The Payments tab
  • The Items tab
  • The Advertising tab

 

Explanation: **The Items tab** is the correct answer because vendors can update product costs under the Items tab in Vendor Central. This tab allows vendors to manage their product listings, including updating product details, pricing, and cost information. By navigating to the Items tab, vendors can adjust the cost of their products, which impacts the pricing and profitability of their offerings on Amazon. The Advertising tab focuses on promotional activities, while the Payments tab is dedicated to managing payment-related details, making the Items tab the appropriate section for cost updates.