Which of the following most accurately describes the options available for refining category targeting?
- Refine by brand, price range, or review ratings
- Refine by keywords related to the category
- Refine by individual ASINs
Explanation:
The correct answer is **Refine by brand, price range, or review ratings**. When refining category targeting, advertisers have the option to narrow down their audience based on factors such as brand, price range, or review ratings, which helps to ensure their ads are shown to the most relevant shoppers within a specific category. By using these criteria, advertisers can fine-tune their targeting to reach customers who are most likely to be interested in their products based on brand preferences, price sensitivity, or the quality of reviews they are looking for. This refinement process helps improve the relevance of ads, increasing the likelihood of conversions and better aligning the products with customer expectations and needs.