Amazon Video Ads Certification Answers

Amazon Video Ads Certification Answers

The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification is best suited for advertising and marketing professionals in planning and strategy roles who manage advertising portfolios and measure campaign impact.

• This assessment is comprised of 50 questions which cover topics related to the Amazon Video Ads Certification.
• You will have 120 minutes to complete the assessment.
• Achieve a score of 80% to pass the assessment.
• You may attempt the assessment again after 24 hours.

Exam URL: https://learningconsole.amazonadvertising.com/student/path/24319-amazon-video-ads-certification

 

 

Questions:

 

What is the key benefit of using Streaming TV incremental household reach report?

• It helps brands measure the unique, incremental audiences reached with Streaming TV
• It helps brands assess how paid and organic channels support sales
• It helps brands measure all campaign measures associated with Streaming TV

 

Sponsored Brands video ads can be linked to a product detail page or to a Brand Store, which can help drive consideration for your brand.

• True
• False

 

Which of the following is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon?

• Location and offline lift
• Performance report
• Amazon Attribution

 

True or false: It is recommended you include facts about your product in Sponsored Brands video campaigns.

• True
• False

 

Which video ad product provides audience solutions that include geographic region, dayparting, and demographic insights?

• Streaming TV ads
• Online Video ads
• Sponsored Brands video ads
•  brand’s products

 

You can transfer your audiences to Amazon DSP from multiple sources such as an advertiser hashed audience and a data management platform (DMP).

• False
• True

 

Yuliya sees an opportunity to reach audiences that are already considering their brand’s products. Which Amazon video ads solution would best help them achieve their goal?

• Streaming TV ads because they often have the greatest reach
• Sponsored Brands video ads, because they link directly to product detail pages
• Twitch premium video ads because they appear in live, interactive content

 

Using multiple video ads solutions together to create a full-funnel strategy can help increase incremental reach, detail page view rates, and purchases.

• False
• True

 

Horace recently ran a campaign using multiple ad types for the holidays. They want to understand what type of audiences they are reaching, how their campaign impacts customer perception of their brand, and how the campaign impacted purchase intent. Which third-party measurement solutions will help them get these insights?

• Location and offline lift
• Brand reach and brand lift
• Marketing Mix Models

 

Which of the following is a key benefit for using Amazon Marketing Cloud for advertisers running video ads campaigns?

• Combine information about Amazon Ads video campaigns with details about your broader media
• Assess keyword placements for Sponsored Brands video reports
• Helps advertisers get insight into how their non-Amazon marketing channels perform in the Amazon store

 

Joop is running a Sponsored Brands video campaign to help drive conversion. Which keyword strategy would best help them meet their goal?

• Prioritize phrase match or brand terms, then broad match, and negative targeting to remove irrelevant terms
• Prioritize exact match bids and category terms, followed by phrase or brand terms, then broad or other brands/product’s terms
• Broad match keywords to cast a wide net of impressions for shopping queries related to the brand’s products

 

Jhonas is interested in combining audience data from multiple sources to create new audiences to use in an upcoming Twitch ads campaign. Which solution will best help them craft this audience?

• Amazon Marketing Cloud
• Amazon Brand Lift
• Overlap reports

 

Which audience solution allows you to transfer your existing audiences to the Amazon DSP from multiple sources?

• Advertiser audiences
• Overlap reports
• Amazon audiences

 

Advertisers pay for Sponsored Brand video ads when ads are viewed by shoppers.

• False
• True

 

Which of the following best describes Fire TV ads?

• An ad that displays during a live sports broadcast
• An ad that is auto-played video within the Amazon store
• A placement where viewers can see ads before they begin streaming

 

Which of the following best describes Amazon’s audience solutions?

• Target by category or product through grouping ASINs by similarities, targeting similar or related products
• Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
• Match an exact word, broad match, or phrase to help you try and make sure your ads only appear in relevant shopping queries

 

Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?

• Online Video ads, when paired with Display ads, can help increase their visibility across multiple placements
• Online Video ads, when paired with Display ads, can help increase their impressions, meaning more shoppers are seeing their ads
• Online Video ads, when paired with Display ads, can help increase the detail page view rate, meaning more shoppers will consider their brand’s products

 

Which of the following best describes “product targeting”?

• Match an exact word, broad match, or phrase to help you make sure your ads only appear in relevant shopping queries
• Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
• Target by category or product through grouping ASINs by similarities, targeting similar or related products

 

Baixue is trying to improve immediate, short-term sales with video ads to complement their current Sponsored Products campaigns. Which strategy would you recommend to help them achieve this goal?

• Twitch Premium video ads to drive awareness with a new audience
• Sponsored Display video ads with a clear call-to-action that links directly to product detail pages
• Prime Video ads to introduce their brand to Prime shoppers

 

Yuan recently ran a Streaming TV campaign and wants to reach audience segments that were not originally included in the campaign. Which solution will help them identify which Amazon audience segments are most responsive to their ads?

• In-market audiences
• Overlap reports
• Amazon Ad tag audience builder

 

Which of the following best describes targeting reports?

• Report that provides insight into lift of a campaign in a specific geography
• Report that provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns
• Report that provides additional audiences to consider including in upcoming campaigns

 

Optimization levers can help advertisers set benchmarks for which key measures to help achieve campaign results?

• Purchases
• Add to carts
• Viewability and completion rate targets

 

Which of the following most accurately describes the options available for refining category targeting?

• Refine by brand, price range, or review ratings
• Refine by keywords related to the category
• Refine by individual ASINs

 

Sponsored Brands video ads and Sponsored Display video ads use keyword and product targeting to increase product discoverability.

• False
• True

 

Why are Online Video ads well-suited for helping increase brand awareness?

• Video creative appears where viewers watch, shop, and browse
• Video creative links directly to product detail pages
• Video creative appears alongside shopping results in the Amazon store

 

Negative targeting prevents your ads from displaying when customers use a term that matches your negative product selection.

• True
• False

 

Ursula wants to use Amazon’s audience solutions to reach potential customers who have interacted with products similar to the ones they are promoting in their Sponsored Display video campaign. Which Amazon Audience solution do you recommend they use?

• ASIN remarketing audiences
• Lifestyle audiences
• Demographic audiences

 

If your advertising objective is to build new, short-term demand and encourage browsing shoppers to consider your brand, which Amazon video ad product would be most appropriate?

• Streaming TV ads
• Online Video ads
• Sponsored TV ads

 

Ormina is interested in advertising during live broadcasts featuring creator-driven content to reach a specific demographic. Which video ad solution would best help them meet this goal?

• Prime Video ads
• Twitch premium ads
• Sponsored Display video

 

Sponsored Display video ads can appear in the Amazon store, IMDb.com, Amazon Publisher Direct, and third-party websites/apps.

• True
• False

 

What is the key benefit of using both Online Video and Streaming TV ads?

• Increased unique reach and higher engagement
• Appears alongside shopping results in the Amazon store
• Lower cost per acquisition

 

Which of the following most accurately describes the benefit of using more than one video ad product to move towards a full funnel approach to strengthen your marketing efforts?

• Improved brand searches when using only one video ads solution
• Unique impressions across various audiences
• Improved incremental reach, higher detail page view rates, and higher purchase rate versus using only one video ads solution

 

Reporting in Amazon Brand Lift is anonymized and privacy safe.

• True
• False

 

Araceli wants to improve branded searches. Which ad solutions should they use together to help drive this?

• Display ads with OLV ads
• Sponsored TV ads with Twitch premium ads
• Display ads with Sponsored Display video

 

Claudette wants to use Online Video ads and Streaming TV ads together, but is unsure how to best use them to drive campaign objectives. Which of the following recommendations will most likely improve campaign performance?

• Use the same audience types for both OLV and STV campaign
• Use OLV ads to remarket viewers who previously viewed a STV ad to reach shoppers at multiple touchpoints
• Use STV to drive awareness with select Amazon audiences, using keyword targeting with OLV to capture demand as shoppers browse the Amazon store

 

Timo is planning a new Streaming TV campaign and wants to identify new audience segments to reach with their next campaign. Which Amazon solution would best help them get the information they’re looking for?

• Advertiser audiences
• Data management platform
• Audience insights

 

What is the primary benefit of using overlap reports for your Streaming TV ad campaign?

• Identifying audiences that were most responsive to your ads
• Optimizing your creative to improve performance
• Setting viewability and completion rate targets

 

Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?

• Focus on brand defense
• Focus on depth of keywords and ensure brand defense
• Focus only on breadth of keywords

 

Which of the following best describes the benefits of the keyword placement report?

• Allows you to see how your brand is perceived after viewing a video ad
• Allows you to see keyword performance by ad type
• Allows you to see keyword performance by ad placement

 

Using multiple ad types together can help improve full-funnel performance.

• True
• False

 

Yoonjae is planning an ad campaign to help drive registrations for an upcoming event in South Korea. Which solutions will help them reach audiences by geographic location?

• Fire TV ads and Sponsored Brands video ads
• Sponsored Display video ads and Sponsored Brands video ads
• Twitch ads, Streaming TV, and Online Video ads

 

Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?

• Equal parts breadth and depth of keyword
• Focus on breadth of keywords
• Focus on brand defense

 

Aditi is trying to increase brand favorability and long-term demand for her pet food brand with Amazon Ads. Which video ads solutions would best help them reach these goals?

• Use Twitch premium ads to generate interest in specific demographics
• Use a mix of Streaming TV, Online Video, and Sponsored Brands video ads together to engage viewers in multiple placements
• Focus solely on Streaming TV ads to maximize reach

 

Where can advertisers link their Sponsored Brands video campaigns?

• Their Brand Store and product detail pages
• Only product detail pages
• Only their Brand Store

 

Which video ad product offers in-stream or out-stream video ads that can appear on Amazon affiliated sites and third-party publisher sites?

• Sponsored Brands video ads
• Sponsored TV ads
• Online Video ads

 

Which solution helps brands measure the unique, incremental audiences reached through Streaming TV ads?

• Overlap reports
• Amazon Brand Lift
• Streaming TV incremental household reach

 

Where can Twitch premium ads appear?

• Live broadcasts across desktop, mobile, tablet and CTV devices
• Only on desktop and mobile
• In shopping results in the Amazon store

 

Streaming TV incremental household reach is a post-campaign reporting solution that helps brands measure the unique, incremental audience reached through Amazon Streaming TV ad campaigns, above and beyond their linear TV campaigns.

• False
• True

 

Streaming TV and Online Video can use Amazon Audiences in their campaigns.

• False
• True

 

Which audience solution helps you build custom audiences based on aggregated signals across an advertiser’s website?

• Amazon Ad tag audience builder
• Amazon audiences
• Overlap reports

 

Which Amazon video ad product gives advertisers the opportunity have their ads display alongside influential streamers and diverse, interactive content in real time?

• Twitch premium video ads
• Sponsored Brands video ads
• Sponsored TV

 

Which Amazon video ad product allows you to showcase your products and brands through immersive storytelling like tutorials and demos?

• Online video ads
• Sponsored Brands video ads
• Twitch premium video ads

 

Ciaran is running a Sponsored Brand video campaign focused on driving consideration. Which keyword strategy would you recommend to best help them achieve this goal?

• Focus on equal parts breadth and depth of keywords
• Focus only on depth of keywords
• Focus only on breadth of keywords

 

What is one benefit of using Prime Video ads?

• Allows you to advertise alongside premium TV shows and movies
• Allows you to advertise alongside shopping results on the Amazon store
• Allows you to advertise alongside diverse, interactive content in real-time

 

DeShaun is interested in quickly testing different video creatives to see which is most effective at driving conversions. Based on this objective, which video ad solution would you recommend?

• Twitch premium ads
• Sponsored Display video
• Prime Video ads

 

Baodi is planning a full-funnel campaign and plans to use different types of video ads to meet different campaign objectives. Which measurement solution can they use to help understand and analyze the sequence, frequency, and type of audience interactions on the path to conversion?

• ROI Insights
• Amazon Attribution
• Amazon Marketing Cloud

 

If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?

• Sponsored Brands video
• Twitch premium ads
• Streaming TV ads

 

Which of the following best describes “keyword targeting”?

• Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
• Target by category or product through grouping ASINs by similarities, targeting similar or related products
• Match an exact word, broad match, or phrase to help make sure your ads only appear in relevant shopping queries

 

Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?

• Location lift
• Marketing Mix Models
• Overlap reports

 

Which of the following best describes the benefits of Amazon Brand Lift for advertisers using video ads?

• Helps advertisers quantify how their Amazon Ads campaigns are driving upper and mid-funnel marketing objectives, such as awareness, purchase intent, and ad recall
• Helps advertisers get insight into how their non-Amazon marketing channels perform on Amazon
• Helps advertisers understand how their brand is perceived after viewing a video ad

 

Giorgio is interested in measuring the impact of brand marketing efforts across diverse campaign objectives. Which type of measurement solution will help them gain this insight?

• Amazon Brand Lift
• Amazon Attribution
• Overlap reports

 

Michael is interested in using video to showcase their brand’s products in action. Based on this objective, which video ad solution would you recommend?

• Online Video ads
• Fire TV ads
• Sponsored Display video

 

Thelma wants to create a custom audience to support their next Online Video ads campaign. Which solution will best help them build this audience to meet their campaign objectives?

• Amazon audiences
• Amazon Ad tag audience builder
• Optimization levers

 

Which of the following best describes Connected TV (CTV)?

• Traditional system in which a viewer watches a scheduled TV program when it’s broadcasted and on its original channel
• Device that can connect to the Internet to deliver streaming video content. Formats include gaming consoles, smart TVs, and digital media players
• Any type of streaming media, live or pre-recorded, delivered over the Internet that audiences can access on demand “over the top” (OTT) of traditional satellite or cable

 

If your video ad will play with the audio muted by default, which best practice should you follow for the creative?

• Include subtitles to display your messaging
• Use voiceover narration to convey your messaging
• Show rather than say, and let the visuals tell the story

 

Hans is running a Sponsored Brands video campaign and wants to drive awareness for his brand’s products. Which keyword match type will best help them reach their goal?

• Broad match keywords to cast a wide net of impressions for shopping queries related to the brand’s products
• Negative targeting to remove irrelevant search terms
• Exact match keywords for their brand and product names

 

Wyatt recently ran a campaign using multiple video ads ahead of a holiday. They want to understand the impact of having multiple touchpoints on their sales. Which third-party measurement solution will best help them meet this goal?

• Marketing Mix Models
• Amazon Brand Lift
• Multi-touch attribution

 

To increase the effectiveness of your Sponsored Brands video ads, which best practice should you follow?

• Create videos that are 60 seconds or more
• Show your product or something interesting in the first 3 seconds
• Use text overlays to highlight features and product benefits

 

Bhavish is interested in driving incremental reach to help increase visibility of his brand among audiences beyond linear TV. Which video ad solutions would best help them meet this goal?

• Streaming TV and Sponsored Brands video ads
• Sponsored Brands video ads and Sponsored Display ads
• Streaming TV and Online Video ads

 

Practice assessment:

 

 

 

 

 

 

 

 

 

 

 

 

Questions:

1. Select one answer. You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries. Which the following options could you use?
2. Select three answers. Which of the following can you use to measure the performance of your Sponsored Brands video ad?
3. True or false: Adding one or two speakers in Online Video ads can help increase detail page views.
4. True or false: We recommend introducing your brand at the end of your video ads.
5. True or false. You are setting up your Online Video ad campaign and want to plan your audience’s engagement at every stage of the customer journey. Unfortunately, you cannot access the audience planning tool with Online Video ads.
6. Select one answer. You have just concluded your Streaming TV ad campaign on your brand of candles. You would like to set up a study on the Amazon Shopper Panel to measure the impact of your marketing efforts. Specifically, you want to understand your audiences’ attitudes and preferences. You can do so using:
7. Select one answer. In Sponsored Display video ads, advertisers can….
8. True or false. You are running a Sponsored Brands video ad campaign and are strategizing allocation of your budget. With keyword and product targeting, you can choose to customize bid amounts based on marketing goals.
9. Select three answers. Which of these measurement solutions can you use to measure the impact of Streaming TV ads?
10. Select two answers. What video ad solutions can be bought through the Amazon DSP?
11. Select one answer. You want to drive relevance about your furniture brand. You set up an Online Video ad campaign. You can incorporate your brand’s existing audiences to your campaign by:
12. True or false: We recommend that you ensure that your Sponsored Brands video ads work without sound and that any on-screen text is readable.
13. Select one answer. You are planning your Online Video ad campaign. You would like to conduct a holistic measurement of the shopping journey across video, audio, display, and sponsored ads. What measuring solution could you use?
14. Select one answer. What kind of video ad solutions are Sponsored Brands video?
15. True or false. You can use third-party insights to measure the brand reach and lift of your Online Video campaign.
16. Select one answer. Your brand has a Store on Amazon. You would like to connect your video to a sub-page on your Store. Which video ad solution would you use?
17. True or false: We recommend telling a story in your Streaming TV ads.
18. True or false: With Online Video ads, you can reach relevant audiences through a multi-channel content strategy.
19. Select one answer. Which is a measurement solution you can use to measure the impact of Streaming TV ads?
20. Select one answer. Amazon video creative solutions for Sponsored Brands video, Streaming TV, and Online Video ads can…
21. Select the two video ads that are only non-skippable.
22. Match each advertising objectives with the correct definition.
23. True or false. You are setting up your Sponsored Display video campaign for your kitchenware brand. You can use automatic targeting capabilities.
24. Select one answer. Which of the following video ads can use Amazon Audiences targeting?
25. Select one answer. You would like to understand the overall performance of your Sponsored Brands video campaign in a certain range of time. Which report should you use?
26. Select one answer. Your Streaming TV video ads…
27. True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.
28. Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?
29. Select one answer. Contextual targeting for Sponsored Display video is:
30. True or false: We recommend you include as many facts about your product as possible in your Sponsored Brands video ads.
31. True or false. You can use Amazon Audiences and keyword/product targeting options to better understand audiences’ characteristics and access first party shopping insights.
32. Select one answer. You are deciding what video ad solution to use. You want an in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables. Which video ad solution should you select?
33. Select three answers. In Sponsored Brands ads, advertisers….
34. True or false. You can use Amazon Attribution during your Online Video ad campaign to monitor the effectiveness of your non-Amazon campaigns and make in-flight adjustments to your campaign.
35. Select one answer. You want a video ad that can appear both in-stream (before, during, and after video content) and out-stream (in non-video environments between text and images). Which ad product would you select?
36. Select three answers. Online Video ads….
37. True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.
38. True or false. Sponsored Brands video can enhance campaign performance by helping to drive revenue and brand consideration.
39. True or false. Within keyword targeting for Sponsored Brands video, there are three keyword match types: exact match, broad match, and phrase match.
40. Select one answer. Read the answer options and select the correct answer.
41. Select one answer. What would you use to show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests?
42. True or false. You cannot link Sponsored Brands video ads to your Amazon Stores.
43. Select one answer. You want your video ads to run on Freevee, Twitch, and Fire TV. Which video ad product would you choose?
44. Select one answer. You are setting up your Streaming TV ads campaign and want to use pre-built audiences and custom audiences that include lifestyle, in-market, lookalike, purchases, streaming, and ASIN remarketing audiences. Which of the following would you use?
45. Select two answers. How can you assess the impact of Sponsored Brands video?
46. True or false. You are setting up your Sponsored Brands video campaign and want to optimize reach and increased discoverability. You can use both keyword and product targeting to do so.
47. Select one answer. You want to better understand your customers by learning about their behaviors. Which of the following would you use?
48. Select one answer. With Sponsored Brands video ads, you can set up your targeting to be:
49. Select one answer. You can use Amazon Audiences for Streaming TV and Online Video to:
50. Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?
51. Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…
52. Select one answer. Where do Sponsored Display video ads reach audiences?
53. Match the video ad product with the correct definition.
54. Select the two video ads that can be non-skippable and skippable.
55. True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.
56. Select one answer. You want to understand the impact of shopping activity and sales on Amazon from your non-Amazon marketing channels (i.e. search, social, etc). Which of the following would you use?
57. True or false: Sponsored Display video reaches audiences through Amazon Audiences.
58. Select two answers. Sponsored Brand video ads…
59. Select three answers. Select the Amazon audience solutions available for video ads that are enabled by the Amazon DSP.
60. True or false. You are an advertiser and want to understand your audiences’ characteristics. You are currently running Streaming TV and Online Video ad campaigns. You can use Amazon insights to better understand your audiences.
61. True or false. You are running a Streaming TV ad campaign featuring your athletic clothing and want your ads to reach viewers in the New York City area. However, Streaming TV does not allow targeting by geographic location.
62. True or false: You can use Amazon Ads creative builders to build compelling video assets and test multiple versions of your video ad that can help increase your ad’s impact on customers.
63. True or false. You cannot see the shopping queries entered by customers shopping on Amazon that results in a click of one of your Sponsored Brands video ads.
64. Select five answers. What are five Amazon video ad solutions?
65. True or false. You cannot measure the incremental reach of your Streaming TV ad campaign.
66. Select one answer. You are setting up your Sponsored Brands video ad campaign for your brand of hair products. You want to keep track of your campaign status to see if your campaign is running, paused, ended, or terminated. You can so by using:
67. True or false. You can use keyword and product targeting for Sponsored Brands video.
68. Select three answers. Online Video ads…
69. Which of the following most accurately describes the options available for refining category targeting?
70. If your advertising objective is to build new, short-term demand and encourage browsing shoppers to consider your brand, which Amazon video ad product would be most appropriate?
71. Giorgio is interested in measuring the impact of brand marketing efforts across diverse campaign objectives. Which type of measurement solution will help them gain this insight?
72. Claudette wants to use Online Video ads and Streaming TV ads together, but is unsure how to best use them to drive campaign objectives. Which of the following recommendations will most likely improve campaign performance?
73. Hans is running a Sponsored Brands video campaign and wants to drive awareness for his brand’s products. Which keyword match type will best help them reach their goal?
74. Ursula wants to use Amazon’s audience solutions to reach potential customers who have interacted with products similar to the ones they are promoting in their Sponsored Display video campaign. Which Amazon Audience solution do you recommend they use?
75. DeShaun is interested in quickly testing different video creatives to see which is most effective at driving conversions. Based on this objective, which video ad solution would you recommend?
76. Michael is interested in using video to showcase their brand’s products in action. Based on this objective, which video ad solution would you recommend?
77. Reporting in Amazon Brand Lift is anonymized and privacy safe.
78. Which of the following best describes Amazon’s audience solutions?
79. You can transfer your audiences to Amazon DSP from multiple sources such as an advertiser hashed audience and a data management platform (DMP).
80. Which audience solution allows you to transfer your existing audiences to the Amazon DSP from multiple sources?
81. Which video ad product provides audience solutions that include geographic region, dayparting, and demographic insights?
82. Joop is running a Sponsored Brands video campaign to help drive conversion. Which keyword strategy would best help them meet their goal?
83. Optimization levers can help advertisers set benchmarks for which key measures to help achieve campaign results?
84. Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?
85. Yoonjae is planning an ad campaign to help drive registrations for an upcoming event in South Korea. Which solutions will help them reach audiences by geographic location?
86. To increase the effectiveness of your Sponsored Brands video ads, which best practice should you follow?
87. Why are Online Video ads well-suited for helping increase brand awareness?
88. Which of the following best describes Connected TV (CTV)?
89. Sponsored Brands video ads can be linked to a product detail page or to a Brand Store, which can help drive consideration for your brand.
90. Sponsored Brands video ads and Sponsored Display video ads use keyword and product targeting to increase product discoverability.
91. What is one benefit of using Prime Video ads?
92. Thelma wants to create a custom audience to support their next Online Video ads campaign. Which solution will best help them build this audience to meet their campaign objectives?
93. Bhavish is interested in driving incremental reach to help increase visibility of his brand among audiences beyond linear TV. Which video ad solutions would best help them meet this goal?
94. Wyatt recently ran a campaign using multiple video ads ahead of a holiday. They want to understand the impact of having multiple touchpoints on their sales. Which third-party measurement solution will best help them meet this goal?
95. If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?
96. Using multiple video ads solutions together to create a full-funnel strategy can help increase incremental reach, detail page view rates, and purchases.
97. Streaming TV and Online Video can use Amazon Audiences in their campaigns.
98. Yuliya sees an opportunity to reach audiences that are already considering their brand’s products. Which Amazon video ads solution would best help them achieve their goal?
99. Which of the following best describes “product targeting”?
100. If your video ad will play with the audio muted by default, which best practice should you follow for the creative?
101. Where can advertisers link their Sponsored Brands video campaigns?
102. Which of the following best describes Fire TV ads?
103. Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?
104. Baodi is planning a full-funnel campaign and plans to use different types of video ads to meet different campaign objectives. Which measurement solution can they use to help understand and analyze the sequence, frequency, and type of audience interactions on the path to conversion?
105. Which of the following best describes the benefits of Amazon Brand Lift for advertisers using video ads?
106. What is the key benefit of using both Online Video and Streaming TV ads?
107. Negative targeting prevents your ads from displaying when customers use a term that matches your negative product selection.
108. Which of the following is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon?
109. Which of the following best describes targeting reports?
110. Which video ad product offers in-stream or out-stream video ads that can appear on Amazon affiliated sites and third-party publisher sites?
111. Yuan recently ran a Streaming TV campaign and wants to reach audience segments that were not originally included in the campaign. Which solution will help them identify which Amazon audience segments are most responsive to their ads?
112. Araceli wants to improve branded searches. Which ad solutions should they use together to help drive this?
113. Timo is planning a new Streaming TV campaign and wants to identify new audience segments to reach with their next campaign. Which Amazon solution would best help them get the information they’re looking for?
114. Which of the following is a key benefit for using Amazon Marketing Cloud for advertisers running video ads campaigns?
115. Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?
116. Jhonas is interested in combining audience data from multiple sources to create new audiences to use in an upcoming Twitch ads campaign. Which solution will best help them craft this audience?
117. True or false: It is recommended you include facts about your product in Sponsored Brands video campaigns.
118. What is the primary benefit of using overlap reports for your Streaming TV ad campaign?
119. Which Amazon video ad product gives advertisers the opportunity have their ads display alongside influential streamers and diverse, interactive content in real time?
120. Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?
121. Baixue is trying to improve immediate, short-term sales with video ads to complement their current Sponsored Products campaigns. Which strategy would you recommend to help them achieve this goal?
122. Lua is interested in analyzing campaign cost insights with conversion metrics from Amazon Attribution to help make decisions for where to invest video ads budget next. Which solution will best help them get this insight?
123. Which audience solution helps you build custom audiences based on aggregated signals across an advertiser’s website?
124. Aditi is trying to increase brand favorability and long-term demand for her pet food brand with Amazon Ads. Which video ads solutions would best help them reach these goals?
125. Ciaran is running a Sponsored Brand video campaign focused on driving consideration. Which keyword strategy would you recommend to best help them achieve this goal?
126. Streaming TV incremental household reach is a post-campaign reporting solution that helps brands measure the unique, incremental audience reached through Amazon Streaming TV ad campaigns, above and beyond their linear TV campaigns.
127. Which of the following best describes “keyword targeting”?
128. Which Amazon video ad product allows you to showcase your products and brands through immersive storytelling like tutorials and demos?
129. Which of the following best describes the benefits of the keyword placement report?
130. Sponsored Display video ads can appear in the Amazon store, IMDb.com, Amazon Publisher Direct, and third-party websites/apps.
131. Where can Twitch premium ads appear?
132. Using multiple ad types together can help improve full-funnel performance.
133. Advertisers pay for Sponsored Brand video ads when ads are viewed by shoppers.
134. Horace recently ran a campaign using multiple ad types for the holidays. They want to understand what type of audiences they are reaching, how their campaign impacts customer perception of their brand, and how the campaign impacted purchase intent. Which third-party measurement solutions will help them get these insights?
135. Which solution helps brands measure the unique, incremental audiences reached through Streaming TV ads?
136. What is the key benefit of using Streaming TV incremental household reach report?
137. Ormina is interested in advertising during live broadcasts featuring creator-driven content to reach a specific demographic. Which video ad solution would best help them meet this goal?
138. Which of the following most accurately describes the benefit of using more than one video ad product to move towards a full funnel approach to strengthen your marketing efforts?