Ormina is interested in advertising during live broadcasts featuring creator-driven content to reach a specific demographic. Which video ad solution would best help them meet this goal?
- Prime Video ads
- Twitch premium ads
- Sponsored Display video
Explanation:
The correct answer is **Twitch premium ads**. Twitch premium ads are specifically designed for advertising during live broadcasts featuring creator-driven content, making them ideal for reaching a specific demographic, especially those engaged in live streaming and gaming. Twitch’s audience is highly interactive and often consists of younger, tech-savvy viewers, which can be an important factor if Ormina’s goal is to reach a targeted demographic. These ads appear in premium placements within the live content, capturing the attention of viewers who are actively engaged with the stream. By leveraging Twitch premium ads, Ormina can effectively tap into this engaged audience and deliver their message during moments of high viewer attention, optimizing their ad spend and improving campaign performance.