Aditi is trying to increase brand favorability and long-term demand for her pet food brand with Amazon Ads. Which video ads solutions would best help them reach these goals?
- Use Twitch premium ads to generate interest in specific demographics
- Use a mix of Streaming TV, Online Video, and Sponsored Brands video ads together to engage viewers in multiple placements
- Focus solely on Streaming TV ads to maximize reach
Explanation:
The correct answer is **Use a mix of Streaming TV, Online Video, and Sponsored Brands video ads together to engage viewers in multiple placements**. To increase brand favorability and long-term demand, Aditi should use a combination of Streaming TV, Online Video, and Sponsored Brands video ads. This approach allows her to reach a diverse set of audiences at different stages of their customer journey. Streaming TV ads provide high reach and brand visibility, Online Video ads engage viewers during their browsing or content consumption, and Sponsored Brands video ads drive more targeted engagement with shoppers on Amazon. By using these video ad solutions together, Aditi can create a comprehensive strategy that strengthens brand recognition, fosters positive perceptions, and builds long-term demand across multiple placements and platforms. This integrated approach ensures that the brand remains top-of-mind for viewers, encouraging both immediate engagement and sustained interest.