Which of the following best indicates a high-performing, efficient campaign?
- high ACOS, low ROAS
- high ACOS, high ROAS
- low ACOS, high ROAS
- low ACOS, low ROAS
Explanation:
ACOS gives you the percentage of sales you have spent advertising on that campaign. (ACOS = Ad Spend / Attributed Sales ).
A campaign with low ACOS means your campaign is performing better.
ROAS is the amount you have made back for every dollar spent on advertising.
(ROAS = total product sales / Total ad spend).
A campaign with high ROAS means your campaign is making profit and performing better.
A high performing efficient campaign has low ACOS and high ROAS.