Which keywords may offer a larger amount of impressions with higher search volume?
- Brand keywords
- Category keywords
Explanation:
Brand keywords are used to reach customers who are looking for your brand whereas Category keywords are used to reach customers who are looking for a general category of product.
Brand keywords always have a lower search volume than Category keywords because people tend to search categories more than brands. An example of a brand keyword is ‘Apple’ and a category keyword is ‘Smartphone.’