Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?
- increase visibility by adding ASINs to the campaign
- increase visibility by adding more keywords
- increase bids on high-performing keywords
- all of these
Explanation:
If your campaign is under-spending then you can optimize the campaign by three methods.
- You can increase your product and brand visibility by adding ASINs to the campaign.
- Adding more keywords allows your products to get more impressions and visibility.
- You can increase bids on keywords that are getting the highest number of clicks and are getting you the highest conversions.