SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?
- Sponsored Brands
- Sponsored Products
Explanation:
Sponsored Brands campaigns allow you to Use a lifetime budget to set the maximum amount you’re willing to spend for the entire campaign. Your campaign runs until you use your budget or reach the campaign end date.
Sponsored Brands can use both lifetime budget and daily budget whereas Sponsored Products only have the option for average daily budget.