Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?
Select All Correct Responses
- Nothing, they should leave their campaign alone as long as it’s not over spending.
- add more keywords to increase visibility
- increase bids on high-performing keywords
Explanation
What are Amazon Sponsored Brands? Amazon Sponsored Brands are a type of PPC ad based on keyword or ASIN targeting.
To access this kind of ads you need to be a brand-registered seller.
After clicking on a featured product ad customer will be directed to a product detail page.
In this case, if you want to increase your campaigns’ performance, you could increase bids on high-performing keywords and add more quality keywords to increase the reach.