Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
- Product targeting
- Keyword targeting
Explanation:
Product targeting allows you to target campaigns using product categories and individual products whereas Keyword targeting allows you to target campaigns using specific keywords.
In this case, Car Jane targeted their sponsored ad campaign by the category ‘automotive floor mats’ which means they are using Product targeting.