BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?
- The ad may serve regardless of the misspelling.
- The ad will not serve due to a negative match.
- The ad will definitely serve.
- The ad will not serve due to the misspelling.
Explanation:
Amazon does not serve ads in case of misspellings. BlueBird Clothing is targeting the keyword “denim jacket” but a customer searches for “denum jacket.” Since there is a clear misspelling, Amazon does not serve the ad.